商务英语听说教程(学生用书)

unit 1 corporate culture
　part a getting started
　part b listening tasks
　　listening 1: about management worldwide ltd.
　　listening 2: about ikea
　　listening 3: about ikea (continued)
　　listening 4: briefing on some companies' corporate culture
　part c video clip
　part d home listening: the new ge corporate culture
unit 2 interview
　part a getting started
　part b listening tasks
　　listening 1: dialogue 1
　　listening 2: dialogue 2
　　listening 3: passage-making a good impression
　part c video clip
　part d home listening: getting an interview
unit 3 job and career
　part a getting started
　part b listening tasks
　　listening 1: why they like their jobs
　　listening 2: how they view their jobs
　part c video clip
　part d home listening: what i like about my job
unit 4 entrepreneurs
　part a getting started
　part b listening tasks
　　listening 1: what do you need to be an entrepreneur?
　　listening 2: emerging market pioneer--jack ma
　part c video clip
　part d home listening: a radio interview
unit 5 making arrangements
　part a getting started
　part b listening tasks
　　listening 1: arranging a conference
　　listening 2: confirming conference arrangements
　　listening 3: arranging for a business trip
　part c video clip
　part d home listening: asad's schedule
unit 6 business traveling
　part a getting started
　part b listening tasks
　　listening 1: security check; major responsibility of a secretary
　　listening 2: checking in to a hotel
　　listening 3: attending a trade show
　part c video clip
　part d home listening: welcoming visitors
unit 7 business visit and entertainment
　part a getting started
　part b listening tasks
　　listening 1: booking tickets
　　listening 2: arranging a visit
　　listening 3: first visit
　part c video clip
　part d home listening: business meals and dining out
unit 8 business meetings
　part a getting started
　part b listening tasks
　　listening 1: a meeting on cutting the budget
　　listening 2: arrangement of a sales conference
　　listening 3: a conference on carrying out a new plan
　part c video clip
　part d home listening: a meeting on solving problems
unit 9 presentation
　part a getting started
　part b listening tasks
　　listening 1: product presentation
　　listening 2: first day at jpc
　part c video clip
　part d home listening: business knowledge
unit 10 business negotiations
　part a getting started
　part b listening tasks
　　listening 1: negotiation: getting started
　　listening 2: negotiation: bargaining
　　listening 3: negotiation: closing the deal
　part c video clip: "i quit" position in negotiations
　part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
　part a getting started
　part b listening tasks
　　listening 1: analyzing techniques of advertising
　　listening 2: how mcdonald's revolutionized marketing 30 years ago
　part c video clip
　part d home listening: reebok launches ad campaign
unit 12 solving problems
　part a getting started
　part b listening tasks
　　listening 1: delivery problem
　　listening 2: settling claims
　　listening 3: negotiation tips
　part c video clip
　part d home listening: interview with an negotiation expert
references