国际商务英文读本-国际商务管理基础-第二版

part one introduction to international business
　unit 1 studying international business--an introduotion
　unit 2 international trade issues
　unit 3 international investment flows
　unit 4 international cooperation among nations （ⅰ）
　unit 5 international cooperation among nations （ⅱ）
　unit 6 balance of payments accounts and the international monetary system
　case study for part one
part two environment of international business
　unit 7 the cultural environment of international business
　unit 8 the political environment of international business
　unit 9 the competitive and technological environment （ⅰ）
　unit 10 the competitive and technological environment （ⅱ）
　case study for part two
part three international business preparation and entry
　unit 11 doing business ethically and responsibly
　unit 12 key players in intemational business
　unit 13 international business research
　unit 14 intemational business entry modes
　case study for part three
part four management of international business
　unit 15 international marketing management （ⅰ）
　unit 16 international marketing management （ⅱ）
　unit 17 international financial management
　unit 18 international logistics management （ⅰ）
　unit 19 international logistics management （ⅱ）
　unit 20 international human resource management
　case study for part four
key to exercises
references