包邮大学英语新四级阅读周计划-第2版

本书特色

计划明晰，时间性强。
　　紧扣大纲，针对性强。
　　新派方法，创新思维。
　　目标明确，讲求效率。
　　边讲边练，强化理解。
　　练习充分，直击实战。

内容简介

“英语周计划系列丛书”是针对我国读者的英语学习特点开发的、以“周”为谋篇布局单位、以“日”为具体实施单元的极具特色的英语辅导用书，具有思维创新、规划科学、目标明确、讲练结合、直击实战等特点。《大学英语新四级阅读周计划》是本系列针对cet4的一个分册。
编者从阅读的题型特点和设题规律出发，针对考生复习中经常遇到的问题，为考生提供了一个完整的cet4阅读4周复习方案。每周学习6天，共24天。**周快速阅读，第二周选词填空和简答，第三周篇章阅读；周一至周六每天一项任务，带你夯实基础，掌握技巧，各个击破；第四周精心设计了5套模拟自测题，带你在实践中检验自我，巩固提高。4周的安排，目标明确，科学合理，帮助考生理清复习思路，快速提升阅读能力。

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插图：Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet and direct mail. TelevisionTelevision is an attractive medium for advertising because it delivers mass audience to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.