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21世纪实用国际商务英语口语-(第二版)-(含光盘)

21世纪实用国际商务英语口语-(第二版)-(含光盘)

1星价 ¥33.1 (7.2折)
2星价¥33.1 定价¥46.0
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  • ISBN:9787301206911
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:32开
  • 页数:359
  • 出版时间:2012-08-01
  • 条形码:9787301206911 ; 978-7-301-20691-1

本书特色

《21世纪实用国际商务英语口语(附光盘第2版)》由陈宁和池玫著,本书顺应时代发展的需要,为高等院校的商务英语、国际贸易和经济、涉外等专业的学生以及外贸工作者提供了一本极有针对性和实用价值的商务英语口语适用教科书。**版发行五年间,深受师生和读者欢迎,每年都重新印刷。新版教材在**版框架的基础上,充实新知识,完善新内容,体现与时俱进,使之与时代同步。

内容简介

力求应用现代流行、生动地道的国际商务英语口语的表达方式,摒弃过时的商务知识和行话,便于开展互动式商务英语口语训练。融合于各章节中所提出的国际商务观念和技巧紧跟时代脉搏,具有强烈的时代感,内容贴近现代国际商务实际,满足21世纪国际商务的交际要求。 突出实用性和实战技能,以国际商务交际活动为中心,展示如何处理实际交易环节中出现的各类问题,内容涉及国际贸易的各个实战环节和相关商务活动二大主线。精心设计与国际商务有关的话题,通过本书的情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练,让学生在不同的商务语境中提高实际交际能力。把商务技巧和功能意念表达融入教材,使之更具有实用性和交际功能。

目录

Contents Chapter 1 Welcoming Clients Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 2 Seeking Business Opportunity Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 3 Making Inquiries Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 4 Business Appointment and Arrangement Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 5 Offer and Counter Offer Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 6 At China Import and Export Fair Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 7 Business Visit Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 8 Innovative and Power Brand Strategy Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 9 Packing and Quality Inspection Part A Situational Dialogue Communicative Scene 1 Communicative Scene 2 Communicative Scene 3 Part B Practical Key Sentences Part C Skills of Communication Part D Practice Chapter 10 Acceptance and Ord
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作者简介

陈宁:副教授、高级经济师,福建工程学院外语系专业教研室主任、福建省翻译协会常务理事。池玫:福建高等商业专科学校教授,外语系主任。

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