西方出版产业管理

part one management of publishing industry in general chapter 1 publishing management theory and practice section a strategic planning—top management of publishing firms section b on management to meeting the specific needs of coume chapter 2 corporate organization and structure section a simon & schuster section b univeity presses part two career opportunities in the publishing industry chapter 3 book president and packager section a book president section b book packager chapter 4 editor-in-chief and senior editor section a editor-in-chief section b senior editor chapter 5 executive secretary and financial manager section a executive secretary section b financial manager chapter 6 middle-level manage section a marketing and advertising director section b art director? part three publishing industry in the 21st century chapter 7 irrational exuberance and technological impact section a irrational exuberance section b the impact of technology and the internet on copyright protection and book sales chapter 8 publishing confronts the 21st century section a the future is not what it used to be section b substantive problems confronting the book publishing industry appendix: key to reading compreheion questio