商务英语写作

chapter 1  writing and your career
  ⅰ.the importance of professional writing
  ⅱ.the specific situations for business writing
  ⅲ.the key to business writing
  ⅳ.the criteria for good professional writing
  summary
  practice
chapter 2  writing process
  ⅰ.researching
  ⅱ.planning
  ⅲ.drafting
  ⅳ.polishing
  ⅴ.designing document
  summary
  practice
chapter 3  some basics of professional writing
  ⅰ.parts of business correspondence
  ⅱ.writing business message
  practice
chapter 4  conducting the job search
  ⅰ.starting the employment process
  ⅱ.preparing a self-appraisal inventory
  ⅲ.preparing a resume
  ⅳ.the styles of resume
  summary
  practice
chapter 5  selling yourself to employers
  ⅰ.preparing a cover letter
  ⅱ.completing an employment application
  ⅲ.interviewing
  ⅳ.follow-up letters
  practice
chapter 6  writing routine business correspondence
  ⅰ.memo writing
  ⅱ.writing faxes
  ⅲ.writng e-mails
  ⅳ.meeting communications
  ⅴ.blogs
  summary
  practice
chapter 7  writing order letters and letters of inquiry
  ⅰ.sending order messages
  ⅱ.writing inquiries and requests
  ⅲ.writing collection letters
  summary
  practice
chapter 8  sales letters
  ⅰ.principles of writing sales letters
  ⅱ.planning sales letters
  ⅲ.writing effective sales letters
  practice
chapter 9  customer relations letters
  ⅰ.writing goodwill messages
  ⅱ.writing complaint letters
  ⅲ.writing adjustment letters
  ummary
  practice
chapter 10  writing business reports
  ⅰ.the function of business reports
  ⅱ.steps for writing business reports
  ⅲ.business report format
  ⅳ.guidelines for writing reports at work
  summary
  practice
appendix
bibliography