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大学英语拓展课程系列:成功商务职场英语?学生用书(附mp3下载)
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- ISBN:9787544629836
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:大16开
- 页数:146
- 出版时间:2013-04-01
- 条形码:9787544629836 ; 978-7-5446-2983-6
本书特色
为全面贯彻教育部关于《大学英语课程教学要求》的精神,充分满足当前大学英语教学的实际需求,外教社策划出版了“大学英语拓展课程系列”,该系列包括: 学术英语类(EAP) 侧重培养高级英语技能,为大学生进一步学习深造打下更扎实的英语语言、文化基础。 专业英语类(ESP) 侧重提升专业英语能力,以使大学生轻松通过英语获取本专业知识和信息。 职场英语类(EOP) 侧重提升职场英语能力,为大学生在将来的工作中用英语进行交际打下扎实的基础。
内容简介
《大学英语拓展课程系列:成功商务职场英语(学生用书)》有别于仅注重阅读和专业词汇的传统专业英语教材,《大学英语拓展课程系列:成功商务职场英语(学生用书)》将专业知识融入真实的职场情景中,从而全面训练学生的听、说、读、写技能,提升其职场英语交际能力。选材均围绕商务职场中的核心话题,包括求职、销售、市场、财务管理和当前全球商业领域中广泛关注的问题。 提供mp3下载,并配有教师用书。
目录
to the student
unit 1 making your way
lesson 1 time to make a decision
lesson 2 following through
lesson 3 filling out forms
lesson 4 preparing your resume
lesson 5 sending it all off
lesson 6 finally, it's time for the interview
team project 1
unit 2 selling is what it's all about
lesson 1 have you got what it takes?
lesson 2 how do you do it?
lesson 3 sales have increased by 20%
lesson 4 dealing with the customer
lesson 5 dealing with complaints
lesson 6 buying and selling on the internet
team project 2
unit 3 marketing the product
lesson 1 telling the world about your product
lesson 2 brands
lesson 3 finding out what appeals to the consumer
lesson 4 you, too, can do it-having a plan
lesson 5 getting together and understanding it all
lesson 6 if you can make it, they can fake it
team project 3
unit 4 financial matters
lesson 1 keeping a record of personal expenses
lesson 2 starting out
lesson 3 managing expenses
lesson 4 economic issues
lesson 5 investments
lesson 6 changes in the way we do things
team project 4
unit 5 global concerns
lesson 1 cultural issues
lesson 2 corporate culture
lesson 3 workplace changes
lesson 4 the other side of modern business
lesson 5 global concerns in the business world
lesson 6 ethical trading
team project 5
unit reviews
additional activities
reading resources
writing resources
unit tests
orammar pesourca
olossary
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