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  • ISBN:9787564217150
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:26cm
  • 页数:249
  • 出版时间:2013-11-01
  • 条形码:9787564217150 ; 978-7-5642-1715-0

本书特色

  《金融英语/普通高等教育金融学专业重点规划教材》强调内容的实用性,在介绍金融专业知识的同时还穿插介绍了金融工作英语日常用语和会话内容,帮助金融专业的学生、金融界从业人员锻炼和提高英语交流的能力。内容以常用的一问一答和演讲的形式展开,以培养读者能用简单而正确的英语来提问和回答问题的能力,提高英语会话能力。会话内容从开立银行账户到更广泛的外汇兑换、证券投资、保险和房贷业务等方面,由易到难,循序渐进。考虑到当前个人理财市场的需要和发展,本教材还介绍了个人理财的内容,使本教材更显实用性。

内容简介

  国家重点学科——源自国家重点学科“金融学”进行教材建设   金融教材精品——教材严谨、新颖,根据国家金融体制变化及时更新   权威作者编著——精选权威作者与学科带头人,保证教材品质   配套立体教学——配有教学课件、练习题与网络资源

目录

preface
chapter1 finance
conversation material: why finance is important
reading material: introduction of bank of china

chapter 2 careers in commercial banking
conversation material: banking job interview
reading material: careers in investment banking

chapter 3 money market and instruments 
conversation material: talk about money and money supply
reading material: money management

chapter 4 commercial banks and services
conversation material: open account and deposit money
reading material: internet banks

chapter 5 central bank
conversation material: talk about banking innovation
reading material: the people' s bank of china

chapter 6 foreign exchange market
conversation material: a: currency exchange market
b: foreign currencies deposit
reading material: foreign exchange spreads

chapter 7 corporate financing
conversation material: business loan
reading material: venture capital (vc)

chapter 8 financial statements
conversation material: talk about bank' s financial situation
reading material: cash flow statement

chapter 9 personal finance
conversation material: mortgage loan application
reading material: secured and unsecured personal loans

chapter10 bond
conversation material: general consultation of investment
reading material: retail notes make bond investing easier

chapter11 stocks
conversation material: trading stocks
reading material: stock market index

chapter 12 mutual funds
conversation material: introduction of mutual funds
reading material: the truth behind mutual fund returns

chapter 13 futures markets
conversation material: talk about futures trading
reading material: stock index futures

chapter14 insurance
conversation material: insurance agency business
reading material: auto insurance
appendix vocabulary & glossary
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