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  • ISBN:9787503249525
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:32开
  • 页数:391
  • 出版时间:2014-04-01
  • 条形码:9787503249525 ; 978-7-5032-4952-5

内容简介

  近年来,随着我国旅游业快速发展,导游数量也急剧增加!随着导游人数规模的不断扩大,如何合理优化导游结构全面提升导游素质、进一步加强导游队伍建设、已经成为一项紧迫的任务!这也是国家旅游局近年来一直在探索的重要课题,在总结我国导游培训及考试工作经验的基础上!结合导游工作的实际需要!

目录

Unit One Culture and Civilization
Text A Ancient Chinese Civilization
Text B The Foundation of World Civilization
Supplementary Reading Ancient Views of World Geography

Unit Two People and Traditions
Text A Spring Festival——A Holiday that Blends Man and Nature
Text B Traditional American Values and Beliefs
Supplementary Reading Independence Days

Unit Three Politics and Government
Text A NPC & Western Parliament:
Similarities and Differences
Text B Taiwan Solution:One Country Two Systems
Supplementary Reading Macao

Unit Four Traditional Chinese Ideas and Philosophy
Text A Heaven, Earth and Man
Text B The Delightful Pursuit of Human Love
Supplementary Reading Fortune and Misfortune

Unit Five Marriage and Family
Text A Women and Marriage in China
Text B Women of the Tang Dynasty
Supplementary Reading Women in Wartime

Unit Six Sports and Olympics
Text A Sports and Games of Old China
Text B Beijing Olympic Games Tinged with Chinese Touch
Supplementary Reading Renowned Cultural and Sports
Figures in China

Unit Seven Medicine and Martial Arts
Text A Yin and Yang in the Medical Theory
Text B Martial Arts and Chinese Culture
Supplementary Reading Medicine

Unit Eight Silk and Silk Road
Text A Silk and Silk Road——Past and Present
Text B Ancient Silk Road, Modern Links
Supplementary Reading Chinese Embroidery

Unit Nine Environmental Protection
Text A Environmental Concerns
Text B Heeding Nature's Warnings
Supplementary Reading Construction and Protection——Beijing Feels Its Way in City Planning

Unit Ten Diplomacy——East & West
Text A The World of China, or China of the World——Chinese Diplomacy before 1949
Text B The World of China, or China of the World——Chinese Diplomacy after 1949
Supplementary Reading Travelers East and West

Unit Eleven Chinese Food and Culinary Arts
Text A The Ancient Culinary Art of China
Text B Tea Philosophy:
An Intangible Cultural Heritage
Supplementary Reading Chinese Food in Green Eyes

Unit Twelve Travel and Tourism
Text A Chinese water culture and implications for cruise tourism
Text B What does China's Tourism Law mean to Destinations?
Supplementary Reading Chinese Tourists Spend, and Offend, Freely

Unit Thirteen Population
Text A A Changing Population and Its Meaning
Text B A Variety of Ways to Provide for the Aged
Supplementary Reading The Floating Population

Unit Fourteen Clothing and Fashion
Text A A History of Shoes
Text B A Fu Cut and Ancient Hairdos
Supplementary Reading Cheongsam

Unit Fifteen Entertainment
Text A Yuan Dynasty Zaju
Text B Traditional Chinese Musical Instruments
Supplementary Reading Facial Make-up in Operas

Unit Sixteen Ancient Relics
Text A Stories of Jade
Text B How the Tang Tri-color Simplified
Imperial Burials
Supplementary Reading Ever Popular: Blue-and-White Porcelain
Key to Exercises
Bibliography
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