国际商务礼仪

chapter 1 an introduction of business etiquette
  1.1 the definition of etiquette
  1.2 the definition of business etiquette
  1.3 rules of business etiquette
  1.4 business etiquettes in china
  1.5 the important role of business etiquette
  1.6 some tips
  1.7 skills and strategies
chapter 2 business etiquette in reception
  2.1 the definition of business etiquette in reception
  2.2 some basic rules for reception etiquette
  2.3 the basic steps in receiving business partners
  2.4 the functions of business reception
  2.5 the responsibility in reception
  2.6 some tips for business reception
  2.7 skills and strategies
chapter 3 business etiquette in office
  3.1 the definition of office etiquette
  3.2 office party etiquette
  3.3 cell phone etiquette
  3.4 e-mail etiquette
  3.5 office communication etiquette
  3.6 appointment etiquette
  3.7 some tips for office etiquette
  3.8 skills and strategies
chapter 4 business etiquette in meeting
  4.1 the definition of business meeting etiquette
  4.2 some basic rules on business meeting etiquette
  4.3 some guidelines on business meeting etiquette
  4.4 attending on internatiomil conference
  4.5 successful meetings
  4.6 some tips for business meeting etiquette
  4.7 skills and strategies
chapter 5 business etiquette in communication
  5.1 the definition of communication etiquette
  5.2 effective communication-- good listening
  5.3 excellent business communication
  5.4 proper business communication manners
  5.5 communicating etiquette
  5.6 some rules for proper office communication
  5.7 some tips for business communication
  5.8 skills and strategies
chapter 6 business etiquette in dressing
  6.1 the definition of dressing etiquette
  6.2 appearance matters
  6.3 basic styles of clothing
  6.4 fashion accessories
  6.5 business clothing etiquette
  6.6 professional dress code
  6.7 some tips for business dressing etiquette
  6.8 skills and strategies
chapter 7 business etiquette in dining
  7.1 business dining etiquette
  7.2 attending a business dinner
  7.3 taking your seat at a formal dinner
  7.4 using napkin
  7.5 choosing the right silverware
  7.6 when you have finished eating
  7.7 chinese dining etiquette
  7.8 good manners at the table
  7.9 skills and strategies
chapter 8 business etiquette in interview
  8.1 the definition of interview etiquette
  8.2 etiquette for business interview
  8.3 the best way to reduce interview stress
  8.4 etiquette for a job interview
  8.5 case study--an interview with shell oil company
  8.6 a good fit with the organization
  8.7 some tips for a successful interview
  8.8 skills and strategies
chapter 9 business etiquette in negotiation
  9.1 some basic etiquette for negotiation
  9.2 a good negotiator
  9.3 some guidelines for successful negotiation
  9.4 skillful questions in negotiation
  9.5 business negotiation etiquette in china
  9.6 some tips for business negotiators
  9.7 skills and strategies
chapter 10 business etiquette in travel
  10.1 travel etiquettes
  10.2 the basic rules for a business trip
  10.3 planning a business trip
  10.4 business travel protocols and etiquette
  10.5 travel etiquette in the world's most-visited countries
  10.6 some tips for business trip
  10.7 skills and strategies
chapter 11 business etiquette in socializing
  11.1 socializing etiquette
  11.2 ways of addressing people
  11.3 some guidelines to socialize successfully
  11.4 online socializing etiquette
  11.5 office collections and parties
  11.6 some tips for socializing
  11.7 skills and strategies
chapter 12 business etiquette in gift-giving
  12.1 some basic rules on business girl-giving
  12.2 selecting a corporate girl
  12.3 business gift-giving etiquette
  12.4 office gift-giving etiquette
  12.5 international gift-giving etiquette
  12.6 gift-giving etiquette in china
  12.7 some tips for gift-giving
  12.8 skills and strategies
appendix i business etiquette in europe
appendix ii business etiquette in asia
appendix iii business etiquette in america
appendix iv business etiquette in africa
参考书目