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商务英语函电

包邮商务英语函电

1星价 ¥12.5 (4.3折)
2星价¥12.2 定价¥29.0

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  • ISBN:9787512121560
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:26cm
  • 页数:258
  • 出版时间:2015-05-01
  • 条形码:9787512121560 ; 978-7-5121-2156-0

本书特色

  吴雯主编的《商务英语函电》根据国际贸易流程分为建立业务关系、询盘、报盘、还盘、合同、验货、付款方式、审证、包装、装运、保险和索赔十二个环节,每封邮件前有业务背景提示,帮助学员增加对业务的了解。在业务操作中,每笔业务每封邮件内容都是不同的,如买方要求按美元和人民币报两种价格、出具出货函、催开信用证等,均为原创,也是著作。邮件体现了现代电子商务英语特点,实训环节形式多样化,从开始熟悉产品、填制单据到提出索赔等练习生动有趣,符合国际贸易流程操作。   本书可作为高等院校商务英语专业和国际经济与贸易专业的学生、国际商务从业人员参考使用,也可作为从事国际贸易工作的专业人士、公司培训用书的自学参考书。

内容简介

本书详细介绍了国际商务电子邮件写作特点, 如颜色答复法、分点写作法、综合法与陈列法等, 介绍了电子邮件语篇建构方法, 语篇建构应从心理策略、思维方式、写作方法三个方面建构, 所举信函邮件均来自公司实例, 与以往重复的教材不同。

目录

module i  basics for international business correspondence  chapter 1  international business english correspondence    i. about the course    ii. guidelines for effective business correspondence    iii. layout of business e-mails and letters    business link    skill trainingmodule ii  establishing business relations  chapter 2  establishing business relations    lesson 1  self-introduction    lesson 2  first inquiry    lesson 3  contact customers after fair    business link    skill training    useful expressions    module hi  business negotjation  chapter 3  inquiry and reply    lesson 4  inquiring for quantity discount    lesson 5  asking to quote two kinds of prices    lesson 6  a tabulated order inquiry    skill training    useful expressions  chapter 4  offers and counter-offers    lesson 7  a non-f'trm offer    lesson 8  a counter-offer    lesson 9  offering substitute material    business link    skill training    useful expressions  chapter 5  order and contract    lesson 10  asking to send an s/c    lesson 11  asking to send po    lesson 12  sending s/c and p/i    business link    skill training    useful expressions  chapter 6  production and inspection    lesson 13  inline inspection reports    lesson 14  failed in inspection    lesson 15  asking to release the shipment    business link    skill training    useful expressions  chapter 7  payment    lesson 16  payment negotiation    lesson 17  proposing payment by d/p at sight    lesson 18  settling balance payment    skill training    useful expressions  chapter 8  establishment of and amendment to l/c    lesson 19  urging establishment of l/c    lesson 20  amend the l/c with correct amount    lesson 21  amendment to l/c    business link    skill training    useful expressions  chapter 9  packing and marking    lesson 22  inner packing and labeling    lesson 23  outer packing    lesson 24  container loading    business link    skill training    useful expressions  chapter 10 shipment    lesson 25  shipping instructions    lesson 26  confn-ming delivery date    lesson 27  asking for partial shipment    business link    skill training    useful expressions  chapter 11  insurance    lesson 28  insurance information    lesson 29  insurance clause    lesson 30  asking the seller to cover insurance    business link    skill training    useful expressions  chapter 12  complaints, claims and settlement    lesson 31  claim on export carton    lesson 32  settling complaint    lesson 33  settlement on inferior quality    business link    skill training    useful expressions附录a  外销员考试模拟题参考文献
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