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跨文化交际实用英语教程

包邮跨文化交际实用英语教程

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  • ISBN:9787566710697
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:114
  • 出版时间:2016-01-01
  • 条形码:9787566710697 ; 978-7-5667-1069-7

内容简介

  《跨文化交际实用英语教程》是针对国家“十三五”发展规划,结合《国家中长期教育改革和发展规划纲要(2010一2020年)》中提出的“要培养大批具有国际视野、通晓国际规则、能够参与国际事务与国际竞争的国际化人才”而组织编写的。全书包括文化多样性、跨文化交际、语言与文化、文化与非言语交际、跨文化感知与适应、跨文化交际能力、跨文化人际关系、跨文化相遇的理解、跨文化商务沟通、跨文化教育十个单元。  教材具有实用性、可读性、前瞻性、文化传承性等特征,适应于高校英语类、管理类、新闻传播、国际教育等专业,同时满足大学生素质或能力提升以及企业跨文化培训等需要。

目录

Unit 1 Cultural Diversity in Globalization
Lead-in Case
An Unwanted Food Service
Text Readings
Text A:Culture and Cultural Diversity
Text B.The Challenge of Globalization
Supplementary Reading
Defining Culture
Group Discussion
1. Characteristics of Culture
2. Phien Mau,or Webbed Toes (骈拇)
Exercises

Unit 2 Intercultural Communication
I.ead-in Case
Misunderstanding
Text Readings
Text A. Intercultural Communication
Text B:The Era of Intercultural Communication
Supplementary Reading
What Does Intercultural Communication Mean?
Group Discussion
1. Interculturalness: Most or Least
2. Writing on the Wall of West Forest Temple
Exercises

Unit 3 Language and Culture
Lead-in Case
An Inappropriate Concern
Text Readings
Text A.Compliments in Chinese and American English(1)
Text B.Compliments in Chinese and American English(2)
Supplementary Reading
The Power o{ Language in Intercultural Communication
Group Discussion
1. The West Wind
2. Ascending the Stork Tower
Exercises

Unit 4 Culture and Nonverbal Communication
Lead-in Case
Not so Close, Please
Text Readings
Text A:Nonverbal Communication( I )
Text B:Nonverbal Communication( II )
Supplementary Reading
Territorality
Group Discussion
1. Modes of Thinking
2. Dialogue Between a British Teacher (A) and a Chinese Student (B)
Exercises

Unit 5 Intercultural Awareness and Adaptation
Lead-in Case
Chinese Hospitality——Overdone
Text Readings
Text A.If You Are not the One
Text B:Friendship Patterns
Supplementary Reading
Culture Shock and Intercultural Adaptation
Group Discussion
1. Making Chinese Friends
2. Oranges(橘子) ? Trifoliate Oranges (枳) ?
Exercises

Unit 6 Intercultural Communicative Competence
Lead-in Case
A Gift for the Party
Text Readings
Text A:Dealing with Conflict
Text B : Cross-cultural Ability
Supplementary Reading
To Develop Respects for Cultural Differences
Group Discussion
1. Cultural Differences in Speech Acts
2. Cultural Values in Expressions
Exercises

Unit 7 Intercultural Relationship Development
Lead-in Case
The Gift of a Book
Text Readings
Text A : Personal Relationships
Text B. Family Relationships
Supplementary Reading
Other Types of Interpersonal Relationships
Group Discussion
1. Guanxi:Backdoor Practice as Goal-directed Discourse
2. Great Master
Exercises

Unit 8 Interpretation for Intercultural Encounter
Lead-in Case
An Old Chinese in America
Text Readings
Text A:Encountering Different Cultures
Text B. How Intercultural Encounter Happens?
Supplementary Reading
Six Principles for Effective Cross-gender Communication ~
Group Discussion
1. American Stereotypes of China
2. Thinking of My Brother in Shandong
Exercises

Unit 9 Intercultural Business Negotiation
Lead-in Case
The Problem of Package
Text Readings
Text A :Intercultural Business and Corporate Response
Text B : Cross-cultural Negotiation
Supplementary Reading
How to Conduct an Effective Meeting
Group Discussion
1. American John Wayne
2. One Belt and One Road
Exercises

Unit 10 Intercultural Education
Lead-in Case
Exchanging Students
Text Readings
Text A : Classroom Expectation
Text B-Top 5 Tips for Academic Success
Supplementary Reading
Measures Against Academic Misconduct and Dishonesty
Group Discussion
1. Sunlight at Fingertips
2. Better to Travel Ten Thousand Miles than to Read Ten Thousand
Books
Exercises

Bibliography
Appendices
Appendix 1 Key Words of Intercultural Communication
Appendix 2 100 Selected Readings in Chinese Classics
展开全部

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