图文详情
- ISBN:9787562845331
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:207
- 出版时间:2016-03-01
- 条形码:9787562845331 ; 978-7-5628-4533-1
内容简介
本书主要面向已经完成基础阶段英语学习的在读大学生尤其是商学院的学生,所以涵盖的内容涉及了商务、管理和经贸*为重要的领域,并尽可能照顾工商管理、经济金融和管理工程等各个专业的学生,全书共分15个单元,每个单元择取两篇选文,供教学或课后阅读使用。课文后面均有生词短语表,专业术语和表达习惯列表及相关注释,并配有多种形式的练习,锻炼学生灵活应用词汇、提高阅读理解能力或分析解决问题的能力。
目录
unit 1career management1text a: career management and development / 3text b: how to create employee loyalty / 8unit 2marketing15text a: the 7ps of marketing / 17text b: brand rehab / 25unit 3corporate culture31text a: corporate culture: cornerstone of success / 33text b: building a “googley” workforce / 39unit 4competition45text a: porters five forces model: analyzing the competition / 47text b: nike through the lens of porters five forces / 54unit 5merger and acquisition61text a: essence of merger and acquisition / 63text b: why a yahooaol merger makes sense / 70unit 6entrepreneurship77text a: entrepreneurship: the fundamentals / 79text b: four personality traits of successful entrepreneurs / 84unit 7innovation89text a: innovation: definition, concepts and examples / 91text b: googles prototype selfdriving car / 95unit 8finance99text a: how stocks work / 101text b: rate cut adding to global uncertainty / 106unit 9accounting111text a: balance sheet, income statement, and statement of cash flows / 113text b: interim report: chairmans letter / 118unit 10economics123text a: gdp: the definition / 125text b: imf world economic outlook / 129unit 11international trade133text a: two leading debates in international trade / 135text b: china moves up the exports value chain / 141unit 12ecommerce149text a: electronic commerce: into the third wave / 151text b: understanding ecommerce versus mcommerce / 156unit 13quality161text a: principles of quality / 163text b: quality management for the future / 167unit 14operation173text a: enterprise resource planning / 175text b: beating the supply chain challenge: interview with smtc corporation / 180unit 15globalization185text a: understanding your “globalization penalty” / 187text b: walmarts foreign expansion / 192key to exercises196
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