市场营销-双语教学通用版

  1   creatingcustomer relationships and value through marketing 2        通过营销建立客户关系，创造顾客价值  2   developing successful marketing andorganizational strategies 24        制定成功的营销与公司战略  3   understanding consumer behavior 50        了解消费者行为  4   understandingorganizations as customers 78        了解客户组织  5   marketingresearch: from customer insights to actions 100        营销调研：将消费者信息变成行动  6   marketsegmentation, targeting, and positioning 128        市场细分、确定目标市场与定位  7   developing new products and services 152        开发新产品和服务  8   managingsuccessful products and brands 176        成功的产品和品牌管理  9   servicesmarketing 204        服务营销10    managing marketing channels andwholesaling 226        管理营销渠道与批发11    customer-driven supply chain andlogistics management 252        消费者驱动的供应链与物流管理12    retailing 276        零　售13    integratedmarketing communications and direct marketing 304        整合营销传播与直接营销14    advertising,sales promotion, and public relations 332        广告、销售促进和公共关系15    pulling it alltogether: the strategic marketing process 366        整合战略营销过程