包邮营销调研精要-英文版

part 1 introduction and early phases of marketing research chapter 1 introduction to marketing research chapter 2 defining the marketing research problem and developing an approach part 2 research design formulation chapter 3 research design, secondary and syndicated data chapter 4 qualitative research chapter 5 survey and observation chapter 6 experimentation and causal research chapter 7 measurement and scaling chapter 8 questionnaire and form design chapter 9 sampling design and procedures part 3 data collection, analysis, and reporting chapter 10 data collection and preparation chapter 11 data analysis: frequency distribution, hypothesis testing, and cross-tabulation chapter 12 data analysis: hypothesis testing related to differences, correlation, and regression chapter 13 report preparation and presentation running case with real data and questionnaire comprehensive critical thinking case comprehensive cases with real data and questionnaires