大学商务英语综合教程-3-学生用书-第二版

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2星价￥41.2 定价￥49.0

作者：杨翠萍,蔡莉主编

出版社：清华大学出版社

本类榜单：教材

分类：教材 > 研究生/本科/专科教材

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ISBN：9787302444633
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：32开
页数：281
出版时间：2016-08-01
条形码：9787302444633 ; 978-7-302-44463-3

本书特色

本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。本教程适合大学商务英语专业的学生及bec（business english certificates）等商务英语考试的备考人员使用。

内容简介

本教材的编写宗旨是：遵循现代外语教学理念和应用语言学专门用途英语的教学原则；充分考虑学习者在经济、贸易、金融、管理等方面的专业需求，力求以人为本，将英语技能的培养和专业知识的学习有机地结合起来，满足学生在专业和英语两方面的需求；提高学生的商务英语交际能力；拓宽学生的知识领域，全面提高学生的综合素质。既可供高校英语专业或商务英语专业的本、专科学生使用，也可供国际经济贸易、金融、财会、工商管理等专业的学生作为复合型专业英语教材使用，还可作为大学英语选修课教材及相关行业的培训教材。教材内容设计严谨，综合应用性强。本教材的每个单元由 “ 导入活动（leadin）”“ 阅读活动（reading）”“ 商务实践（business practice）” 和 “ 专业扩展（relevant extension） ” 四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。教程每册由 10 个单元组成。建议每 6 个课时完成一个单元。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径： ftp://ftp.tup.tsinghua.edu.cn。

lead-in............................................................................................................2 reading: the four stages of the modern career revisited.......................................................................................................4 business practice...................................................................................15 relevant extension..............................................................................19 unit 1 careers .......................................1 lead-in.........................................................................................................28 reading: optimism knows no slowdown............................29 business practice...................................................................................39 relevant extension..............................................................................42 unit 2 entrepre neurship .....................27 lead-in.........................................................................................................52 reading: planning success.............................................................52 business practice...................................................................................65 relevant extension..............................................................................67 unit 3 business planning ...................51 lead-in.........................................................................................................78 reading: beware the product death cycle...........................79 business practice...................................................................................92 relevant extension..............................................................................94 unit 4 product quality .......................77 大学商务英语综合教程（第二版）学生用书 3 vi lead-in......................................................................................................128 reading: the cult of three cultures......................................130 business practice................................................................................143 relevant extension...........................................................................146 lead-in......................................................................................................156 reading: it’s payback time..........................................................157 business practice................................................................................169 relevant extension...........................................................................172 unit unit corporate culture ..................127 employee motivation ............155 6 7 lead-in......................................................................................................182 reading: shaping strategy in a world of constant disruption..............................................................................................183 business practice................................................................................196 relevant extension...........................................................................198 unit 8 management ..........................181 lead-in......................................................................................................104 reading: winning the pr wars..................................................105 business practice................................................................................116 relevant extension...........................................................................119 unit 5 public relations .....................103 unit ???? vii lead-in......................................................................................................208 reading: why ebay is buying skype......................................209 business practice................................................................................221 relevant extension...........................................................................224 lead-in......................................................................................................232 reading: driven to collaboration............................................233 business practice................................................................................245 relevant extension...........................................................................249 unit unit mergers & acquisitions .........207 investment ............................231 9 10 附录1 glossary ................................................... 256 附录2 phrases & expressions............................. 266 附录3 writing file .............................................. 273

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