包邮中国公民出境(城市)旅游消费市场调查报告英文版

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作者：世界旅游城市联合会编著

出版社：北京出版社

本类榜单：旅游

分类：旅游 > 旅游理论与实务 > 旅游学理论

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图文详情

ISBN：9787200127102
装帧：一般铜版纸
册数：暂无
重量：暂无
开本：16开
页数：116
出版时间：2016-12-03
条形码：9787200127102 ; 978-7-200-12710-2

本书特色

由世界旅游城市联合会所*的《中国公民出境旅游消费市场调查报告(2015-2016)(英文版)》讲述的是世界旅游城市联合会（WTCF）自 2014 年开始，每年按时发布中国公民出境（城市）旅游消费市场调查，已历三载。此报告通过多视角、多维度的消费者调查，把握中国出境旅游市场的发展趋势，系统全面地归纳和展现中国出境游客的消费习惯与行为以及发生的变化，为广大会员城市和机构会员提供有益于市场运作和服务改进、了解中国出境游客的相应参考。

内容简介

World Tourism Cities Federation (WTCF) and Ipsos (a world-Ieading market research institution) have been jointly conducting the Market Research on Chinese Outbound Tourist (City) Consumption since 2014, and releasing annual market research reports for three years consecutively. Research items have been increased and research bases have been expanded, while the consistency and continuity of research contents have still maintained. Through multiperspective and multi-dimensional consumer research, both WTCF and Ipsos hope to better understand the development trends of China's outbound tourism market, systematically and comprehensively summarize and display the consumption habits and behaviors of Chinese outbound tourists as well as relevant changes in this regard. WTCF and Ipsos are dedicated to providing valuable reference to the world's tourism industry, and providing suggestions for member cities and organizations to help them improve market operation and services.

Preface I Development Overview of International Tourism and China's Outbound TourismDevelopment overview of international tourism development in 2015Development overview of China's outbound tourism in 2015 II Characteristics of Chinese Outbound Tourist GroupsWhere are they fromWhere have they beenWhere will they go in the futureWhat are their cultural characteristicsWhat are their tourism characteristics Ill Overseas Tourism Behaviors and Habits of Chinese TouristsBefore the travelDuring the travelAfter the travel IV Demands of Chinese Tourists for Overseas TourismInformation inquiryVisa processingDiningAccommodationTransportationTouringShoppingEntertainmentPayment methods V How to Attract Chinese Outbound TouristsWhat existing factors are attractive to themWhat are their concerns before travelHow to attract them VI Interests of Chinese Outbound Tourists in Theme TourismInterests of Chinese outbound tourists in theme tourismInterests of Chinese outbound tourist in cruise tourismWho are interested in such theme tourism VII Exploratory Research on Development Changes of China's Tourism Industries VIII Suggestions for Overseas Tourism Cities and Relevant Tourism Agencies Appendix Questionnaire Used for the Survey

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作者简介

World Tourism Cities Federation (WTCF) is an international tourism organization voluntarily formed by well-known tourism cities and tourism-related institutions around the world under the initiative of Beijing. Established on 15 September 2012 in Beijing, WTCF has its headquarters and secretariat based in Beijing, and takes Chinese and English as its official languages. WTCF is the first city-based international tourism organization in the world. Guided by the vision of Better City Life through Tourism, it is committed to facilitating exchanges and cooperations between members and promoting sustainable growth in the tourism sector. WTCF aims to increase the appeal of tourism cities as international destinations, enhance the quality and efficiency of their services, boost the brand images of tourism cities and promote balanced economic and social progress in tourism cities and regions. WTCF currently has 181 members, including 120 city members and 61 institutional members. The institutional members of WTCF consist of world-renowned travel agencies, media organizations, airports, airlines, hotel groups, financial firms and other tourism- related institutions. WTCF provides a service package covering the entire industrial chain for its members, organizes project cooperation in product development, tourism investment and marketing, and promotes cooperation among and between tourism cities and institutions. Having included all the leading Chinese tourism cities, travel agencies and airlines in its membership, WTCF provides an open avenue for cooperation for its international members.

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