中小微企业合理理论及其案例-(英文版)
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- ISBN:9787030506863
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:32开
- 页数:288
- 出版时间:2017-01-01
- 条形码:9787030506863 ; 978-7-03-050686-3
内容简介
Cai Li、Payam Alambeigi著的《Basic Management Theories of SMEs and Related Cases of China》通过中小企业管理的各种方面,使读者得到一个清晰的、更好的企业案例,涵盖了中小企业发展史,落实基本发展理论与实践、相关具体组织与结构、人力资源开发、生产经营管理、营销管理、财务管理、控制管理与危机管理。除了不同的管理理念,每章提供和在中国中小企业的一些案例分析。
目录
作者简介
Cai Li, Associate Professor, Ph. D., Doctoral Supervisor, Visiting Scholar of the CSC, Chinese Scholarship Council of the Ministry of Education, P.R.C. Now working in the Department of Business Administration of Jiangsu University School of Management, in recent years focused on innovation and entrepreneurship management, sustainable research; a number of research articles published, presided over the National Social Science Fund, provincial and municipal level, horizontal and other various projects; the teaching projects mainly are Jiangsu provincial colleges and universities' full English excellent curriculum construction and Chinese Society of Academic Degree and Graduate Education; ever won the Philosophy and Social Sciences Research Excellence Award of Jiangsu provincial College and Universities; the Outstanding Scientific and Technological Research Award of Zhenjiang. Payam Alambeigi (Frankie), Assistant Professor in school of postgraduates of Jiangsu University. Head of foreign teachers affairs, has rich experience in teaching English in Ningbo, Wenzhou and Zhenjiang of China since 2007.
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