包邮中小微企业合理理论及其案例-(英文版)

CONTENTSPREFACECHAPTER 1HISTORY OF CHINA'S SMES11.1Genesis of SMEs in China11.2Developing Stage21.3Growing Stage51.4Contemporary61.5Globalization and Opportunities for China's SMEs7Reference8CHAPTER 2BASIC THEORIES OF SMES MANAGEMENT92.1Definition of SMEs92.2Identification of small and medium-sized enterprises in China182.3Controller， Governor， Owner192.4Social responsibilities of SMEs202.5SMEs 'System Management (Corporate Governance)212.6Innovation24Reference26CHAPTER 3ENTERPRISES MANAGEMENT STRATEGIES283.1Vision and Mission of SMEs283.2Environment Analysis393.3Strategic choices and Elevation42Reference48CHAPTER 4ORGANIZATIONAL DESIGN AND STRUCTURES504.1Organizational Design504.2Organizational Structures534.3Formal and Informal Organization664.4Organizational Change72Reference81CHAPTER 5HUMAN RESOURCE MANAGEMENT OF SMES845.1Standard Breakdown of HR Processes845.2Job Analysis865.3Human Resource Planning895.4Recruitment， Selection And Placement895.5Training And Development905.6Compensation Management965.7Performance Appraisal Management1005.8Career Planning Management1035.9HR Office1075.10Employee relationship management1085.11Leadership of SMEs109Reference114CHAPTER 6PRODUCTION & OPERATIONAL MANAGEMENT1166.1Theories of Production & Operations Management1166.2Goods and Services Design1196.3Production and Operational Process1256.4Quality Control of Production and Operational1276.5General Control1386.6Risk control142Reference148CHAPTER 7MARKETING MANAGEMENT OF SMES1517.1Role of Marketing in Small Medium Enterprises1517.2Marketing Mix and Key Marketing Activities1517.3Developing Market Segmentation1567.4Product Planning and Development1597.5Promotion Mix: Advertising， Publicity， Personal Selling and Sales Promotion1657.6Distribution Planning and Pricing Strategy172Reference179CHAPTER 8FINANCE MANAGEMENT OF SMEs1828.1Finance and Business1828.2Financial Management1868.3Managerial Finance Function1888.4Finance Functions191Reference194CHAPTER 9CONTROL MANAGEMENT1959.1Overview of Control Management1959.2Process of Controlling1979.3Principles of Effective Control2009.4Managerial Approaches to Implementing Controls2029.5The Primary Types of Organizational Control2039.6Control Systems and Techniques2169.7Planning and Controlling220Reference225Chapter 10CRISIS MANAGEMENT22910.1Definition of Crisis22910.2Types of Crisis23010.3Crisis Theory23110.4Crisis Management232References239