新时期中国商业银行CSR建设研究

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作者：朱文忠

出版社：经济管理出版社

本类榜单：管理

分类：管理 > 金融/投资 > 货币银行学

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ISBN：9787509648414
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：32开
页数：168
出版时间：2016-12-01
条形码：9787509648414 ; 978-7-5096-4841-4

本书特色

　　Corporate Social Responsibility （CSR） refers to an enterprise's management philosophy that at the same time of creating profits to stakeholders it needs to assume responsibilities to its employees， customers， suppliers， community and society， including adhering to laws and regulations and business ethical principles， ensuring production safety and health， protecting labor benefits， protecting environments and natural resources， supporting philanthropy， and protecting disadvantaged groups， etc. CSR can be divided into four levels such as economic， legal， ethical and altruistic. Any business should be socially responsible， should not harm others and should create social benefits. In today's relationship era， an enterprise's actively taking social responsibilities to build a harmonious relationship with stakeholders like employees， customers， supplies and competitors， community and society is becoming a key factor for maintaining its long-term competitiveness and sustainability. In other words， an enterprise that creates benefits to society is actually creating benefits to itself. Otherwise， those firms that help others succeed will be more successful themselves. So it is necessary for modern businesses to integrate social responsibility targets into their ongoing business activities as a long-term strategy， which will ensure the long-term maximization of investors' benefits fundamentally.　　Corporate Social Responsibility （CSR） refers to an enterprise's management philosophy that at the same time of creating profits to stakeholders it needs to assume responsibilities to its employees， customers， suppliers， community and society， including adhering to laws and regulations and business ethical principles， ensuring production safety and health， protecting labor benefits， protecting environments and natural resources， supporting philanthropy， and protecting disadvantaged groups， etc. CSR can be divided into four levels such as economic， legal， ethical and altruistic. Any business should be socially responsible， should not harm others and should create social benefits. In today's relationship era， an enterprise's actively taking social responsibilities to build a harmonious relationship with stakeholders like employees， customers， supplies and competitors， community and society is becoming a key factor for maintaining its long-term competitiveness and sustainability. In other words， an enterprise that creates benefits to society is actually creating benefits to itself. Otherwise， those firms that help others succeed will be more successful themselves. So it is necessary for modern businesses to integrate social responsibility targets into their ongoing business activities as a long-term strategy， which will ensure the long-term maximization of investors' benefits fundamentally.

内容简介

本书通过文献综述和对国内外企业社会责任理论和实践的反思，以及在商业银行企业社会责任管理现状和问题的实证研究，基于制度压力分析和案例研究，得出“对于一个企业而言，制度安排比战略利益推动企业建立良好的企业社会责任的影响更大”的结论。本书提出了商业银行企业社会责任建设的一套独特的内涵和特征，独一无二的企业社会责任绩效评价标准以及建立企业社会责任文化价值的独特机制。由于一个完整的内部和外部治理结构的不足，为了帮助中国的商业银行建立健全企业社会责任的价值，立法部门建议限制商业银行的业务行为，完善相关法律法规，建议政府直接通过和执行相关的经济社会政策设计、建议组织或非政府组织规范建立一个工业标准，以及商业银行本身是建议通过建立一个多元化的内部治理结构和加强他们的建设健康的企业社会责任的企业文化环境控制自己。可以说，我国商业银行内部和外部公司治理结构的完善对其良好的社会责任价值和绩效的形成起着关键性的作用。

Chapter 1 Introduction
1．1 Research background and relevant questions
1．2 Research significance
1．3 Research aim and methods
1．4 Researchinnovation
1．5 Research framework

Chapter2 Literature Review
2．1 Definition of CSR
2．2 Theoretical skeleton of CSR
2．3 The theoretical framework and reflection of CSR
2．4 Drivers for CSR fulfillment
2．5 Chaptersummary

Chapter 3 Underlying Reasons of Commercial Banks' Taking Social Responsibilities
3．1 Introduction
3．2 Determinant of business era development
3．3 Determinant of modern corporate nature
3．4 Determinant of long -term shareholder interests
3．5 Determinant of inclusive ecological environment
3．6 Determinant of regulatory constraints
3．7 Determinant of social contract
3．8 Determinant of globalization

Chapter 4 Empirical Research on Commercial Banks' CSR
4．1Practices of well - known foreign banks' taking CSR
4．2 Current situation of Chinese commercial banks' taking CSR
4．3 Questionnaire and data analysis of banks' CSR performance
4．4 Chapter summary

Chapter 5 Commercial Banks' CSR Essence， Criteria and Mechanism
5．1 Commercial banks' CSR essence and concrete methods
5．2 Criteria for evaluating commercial banks' CSR performance
5．3 Commercial banks' CSR value construction mechanism
5．4 Chapter summary

Chapter 6 Conclusions and Suggestions
6．1 Conclusions
6．2 Suggestions
6．3 Research limitations
6．4 CSR challenges and further research prospects

Appendix 1 Questionnaire Survey on Commercial Banks' CSR Performance
Appendix 2 China Corporate CSR Evaluation Index System

Bibliography

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作者简介

　　朱文忠，博士、教授、博士生导师。河南大学外语系文学学士，英国南安普敦大学管理学院MBA硕士，中山大学管理学院企业管理博士，英国兰卡斯特大学访问学者。历任中国工商银行二级中高级管理职位，曾任广东外语外贸大学国际商务英语学院副院长，研究生处副处长，商学院副院长兼MBA教育中心执行主任，现任商学院执行院长、教授、博士生导师，兼任《国际经贸探索》和《广东财经大学学报》期刊英文编辑，广东省社会责任研究会副秘书长，广东省人力资源研究会副会长，中国企业管理研究会企业文化委员会副主任。具有复合型教师特色，全英或双语讲授《当代商业概论》、《管理学》、《商业伦理》、《当代商业伦理与社会责任》、《国际结算》、《商业银行管理》等课程，其中《当代商业概论》获评国家双语教学示范课程和省级精品课程，《当代商业伦理与社会责任》获评国家和省级精品视频公开课程，《商业伦理》获评省级研究生示范课程。英国政府“志奋领”奖学金获得者。主要研究方向：企业社会责任研究、商务英语教育研究。近年发表论文数十篇，其中SCI、EI期刊论文4篇，CSSCI期刊论文20多篇，彼人大复印资料全文转载3篇，被《新华文摘》转载1篇；出版专著3本、编著和教材7本，其中国家“十一五”规划教材1本，省级精品教材1本，完成或在研各类项目多项。
　　本书的其他三位作者，王敏、刘世平和程霞是广东外语外贸大学高级翻译学院的2015级硕士研究生。

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新时期中国商业银行CSR建设研究

朱文忠

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