管理学英语基础教程
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- ISBN:7310020405
- 装帧:简裝本
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:231
- 出版时间:2004-05-01
- 条形码:9787310020409 ; 978-7-310-02040-9
内容简介
本书全面提升专业英语的听、说、读、写、译的水平,而且还可以梳理和回顾各种管理思想、理论与原则,拓展管理前沿的有关知识,准确地把握管理名家的思想、理论的核心和精髓。
目录
UNIT ONE (管理与管理职能)
PART ONE: TEXT FOR FAST READING
SOME MYTHS ABOUT MANAGERS
PART TWO: TEXT
MANAGER ROLES
PART THREE: TEXT FOR AUXILARY READING
THE ROLE OF CEO: A ROUNDTABLE DISCUSSION
UNIT TWO (管理思想与管理变革)
PART ONE: TEXT FOR FAST READING
THE EVOLUTION OF MANAGEMENT THOUGHT
PART TWO: TEXT
THREE SCHOOLS OF MANAGEMENT THOUGHT
PART THREETEXT FOR AUXILIARY READING
MANAGING IN THE NEW ECONOMY: EVOLUTION OR REVOLUTION?
UNIT THREE (管理与领导艺术)
PART ONE: TEXT FOR FAST READING
LEADING THE LEARNING ORGANIZATION
PART TWO: TEXT
HOW CULTURAL FACTORS AFFECT LEADERSHIP
PART THREE: TEXT FOR AUXILIARY READING
THE LOST ART OF LEADERSHIP
UNIT FOUR (组织管理——学习型组织)
PART ONE: TEXT FOR FAST READING
MAKE LEARNING MATIER: BECOMING A LEARNING ORGANIZATION
PART TWO: TEXT
LEARNING ORGANIZATION
PART THREE: TEXT FOR AUXILIARY READING
THE FIVE AXIOMS FOR A LEARNING ORGANIZATION
UNIT FIVE (战略与计划管理)
PART ONE: TEXT FOR FAST READING /56
STRATEGIC PLANNING: AN ESSENTIAL TOOL FOR ORGANIZATION SUCCESS AND GROWTH
PART TWO: TEXT
INCREASING THE FIRMS STRATEGIC IQ DYNAMIC VERSUS STATIC STRATEGIC PLANNING
PART THREE: TEXT FOR AUXILIARY READING
STRATEGIC GROWTH MANAGEMENT
UNIT SIX (管理控制与风险管理)
PART ONE: TEXT FOR FAST READING
THE CONTROL FUNCTION OF MANAGEMENT
PART TWO: TEXT
RISK ASSESSMENT AND RISK MANAGEMENT
PART THREE: TEXT FOR AUXILIARY READING
NEW RISKS IN INTERNATIONAL BUSINESS
UNIT SEVEN (信息管理)
PART ONE: TEXT FOR FAST READING
MANAGEMENT INFORMATION SYSTEM (MIS)
PART TWO: TEXT
ESTABLISHING A MANAGEMENT INFORMATION SYSTEM
PART THREE: TEXT FOR AUXILIARY READING
INFORMATION MANAGEMENT
UNIT EIGHT (目标管理与流程现再造)
PART ONE:TEXT FOR FAST READING
MANAGEMENT BY OBJECTIVES
PART TWO: TEXT
PROCESS MAPPING AND BUSINESS PROCESS REDESIGN
PART THREE: TEXT FOR AUXILIARY READING
PROCESS WARS
UNIT NINE (标杆管理)
PART ONE: TEXT FOR FAST READING
BENCHMARKING INTANGIBLES
PART TWO: TEXT
BENCHMARKING
PART THREE: TEXT FOR AUXILIARY READING
BENCHMARKING: LEVERAGING BEST-PRACTICE STRATEGIES
UNIT TEN (绩效管理)
PART ONE:TEXT FOR FAST READING
BALANCED SCORECARD, BALANCED STRATEGIES
PART TWO: TEXT
ESTABLISHING BALANCED SCORECARDS
PART THREE: TEXT FOR AUXILIARY READING
A PROCESS APPROACH TO SIX SIGMA
UNIT ELEVEN (知识管理)
PART ONE: TEXT FOR FAST READING
CORE COMPETENCIES OF KNOWLEDGE
PART TWO: TEXT
WHAT IS KNOWLEDGE AND CAN IT BE MANAGED?
PART THREE: TEXT FOR AUXILIARY READING
PLAYING AN INTEGRAL ROLE IN KNOWLEDGE MANAGEMENT
UNIT TWELVE (关系管理与价值管理)
PART ONE: TEXT FOR FAST READING
THE CUSTOMER VALUE CHAIN
PART TWO: TEXT
CUSTOMER RELATIONSHIP MANAGEMENT FACES THE CHANNEL CHALLENGE
PART THREE: TEXT FOR AUXILIARY READING
VALUE PLANNING: TIlE NEW APPROACH TO BUILDING VALUE EVERY DAY
UNIT THIRTEEN (服务管理)
PART ONE: TEXT FOR FAST READING
SERVICE LEVEL AGREEMENTS: CONSEQUENCES FOR NON- PERFORMANCE
PART TWO: TEXT
THE SERVICE SUPPLY CHAIN: AN UNTAPPED OPPORTUNITY
PART THREE: TEXT FOR AUXILIARY READING
CONSIDERATIONS FOR YOUR WEB-BASED CUSTOMER SUPPORT SOLUTION
UNIT FOURTEEN (跨文化管理)
PART ONE: TEXT FOR FAST READING
WHAT IS INTERCULTURAL MANAGEMENT?
PART TWO: TEXT
TRANSCULTURAL COMPETENCE, THE KEY TO LEADERSHIP IN A GLOBALISING WORLDFINANCIAL TIMES
PART THREE: TEXT FOR AUXILIARY READING
MIND THE GAP! ——HOW TO ENSURE THAT GLOBAL E-TRAINING MEETS LOCAL REQUIREMENTS
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