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  • ISBN:9787518042708
  • 装帧:70g轻型纸
  • 册数:暂无
  • 重量:暂无
  • 开本:21cm
  • 页数:303页
  • 出版时间:2018-02-01
  • 条形码:9787518042708 ; 978-7-5180-4270-8

本书特色

《国际会展英语 看这本就够了》以会展活动中的典型任务与工作为依据,以“主办方”“参展商”以及“采购商”三个不同角色的真实工作任务为出发点,按照展前、展中和展后的工作流程编辑而成。每一课对应不同的工作流程与任务,针对不同的职业技能,具有较强的实用性与针对性。

内容简介

本书以会展活动中的典型任务与工作为依据, 以“主办方”“参展商”以及“采购商”三个不同角色的真实工作任务为出发点, 按照展前、展中和展后的工作流程编辑而成。每一课对应不同的工作流程与任务, 针对不同的职业技能, 具有较强的实用性与针对性。

目录

Pat 1 国际会展英语入门

Chapte 1

CREATING A TRADE SHOW 设计会展内容

Unit 1 Location and Date

地点和日期.........................................................................2

Unit 2 Matching Show and Maket

配合会展和市场.................................................................9

Chapte 2

ADVERTISING A TRADE SHOW 宣传会展

Unit 1 Radio and Television

广播电台和电视...............................................................18

Unit 2 Othe Ways to Advetise

其他的广告手法...............................................................26

Chapte 3

APPLYING TO ENTER 申请进入

Unit 1 Scheduling

安排行程..........................................................................34

Unit 2 The Application

申请表..............................................................................42

Chapte 4

GETTING READY 准备就绪

Unit 1 Things to Take

需要携带的物品...............................................................50

Unit 2 Appeaance

外表..................................................................................57

Chapte 5

WANTING TO GO 有意前往

Unit 1 Reasons fo Going

参加的原因.......................................................................66

Unit 2 Tickets and Time Off

入场券和休息时间...........................................................75

Chapte 6

AT THE EXHIBIT 在会展上

Unit 1 Getting Set Up

准备布置..........................................................................84

Unit 2 Talking to Othe Exhiitos

与其他参展者交谈...........................................................91

Chapte 7

EVENTS 活动

Unit 1 Lunch Speakes

午餐会演讲者 ................................................................100

Unit 2 Evening Events

晚间活动........................................................................107

Chapte 8

THE AFTERMATH *后的结果

Unit 1 Following up on Tade Show Leads

追踪会展的消息.............................................................116

Unit 2 New Customes

新顾客............................................................................122

Pat 2 国际会展英语会话应用

Chapte 1

BEFORE THE SHOW 展览之前

Unit 1 We Should Go

我们应该参展.................................................................130

Unit 2 Filling Out the Fom

填表格............................................................................136

Unit 3 Finishing Up

收尾................................................................................143

Chapte 2

GETTING READY 准备就绪

Unit 1 Things to Do

要做的事........................................................................150

Unit 2 Planning Ahead

事先计划........................................................................158

Unit 3 Anything Else?

还有什么东西吗?.........................................................165

Chapte 3

WHILE WE’RE GONE 我们不在时

Unit 1 Tell Eveyody

告诉每一个人.................................................................172

Unit 2 Stay Hee

留在这里........................................................................179

Unit 3 Checking In

确认 ...............................................................................186

Chapte 4

SETTING UP 摆好展品

Unit 1 What Goes Whee?

什么东西该放哪里?.....................................................194

Unit 2 Is Eveything Okay?

一切都还顺利吗?.........................................................202

Unit 3 We Ae Ready

我们准备好了.................................................................209

Chapte 5

LET’S BEGIN 我们开始吧

Unit 1 At the Stoe

在店里............................................................................218

Unit 2 Some People at Last

终于有一些人了.............................................................224

Unit 3 Good Show

好会展............................................................................231

Chapte 6

NEW BEGINNING 新的开始

Unit 1 Should We Go?

我们该去吗?.................................................................240

Unit 2 Getting Tickets

买票................................................................................247

Unit 3 High Hopes

希望满满........................................................................254

Chapte 7

GETTING IDEAS 得到启发

Unit 1 So Many Displays

这么多的展示.................................................................264

Unit 2 Maye This

或许是这个.....................................................................270

Unit 3 What Aout Shits?

做衬衫如何?.................................................................276

Chapte 8

NOW WE’RE GETTING SOMEWHERE

我们现在有进展了

Unit 1 Back to the Tade Show

回到会展........................................................................284

Unit 2 The Best Eve

*好的............................................................................290

Unit 3 Going in the Tade Show

参加会展........................................................................298
展开全部

作者简介

英语专栏作家、擅长说故事,也是计算机、信息、网络专家著有多本英语学习教材, 凭借多年经验累积,写出实用的营销英语会话

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