剑桥标准商务英语教程-第2版-高级.教师用书

Acknowledgements /5 Introduction /6 Management Unit 1: Corporate culture Exam reference and unit notes /8 Photocopiable activity: Time management /9 Answer key /12 Transcript /12 Unit 2: Leaders and managers Exam reference and unit notes /13 Photocopiable activity: Management problems /14 Answer key /16 Transcripts /17 Unit 3: Internal communications Exam reference and unit notes /18 Photocopiable activity: Bad bosses /19 Answer key /21 Transcript /23 Unit 4: Chairing meetings Exam reference and unit notes /24 Photocopiable activity: Case study: Spenfeld /25 Answer key /28 Transcript /29 Competitive advantage Unit 5: Customer relationships Exam reference and unit notes /30 Photocopiable activity: Case study: Curiosity Tours /31 Answer key /34 Transcript /36 Unit 6: Competitive advantage Exam reference and unit notes /37 Photocopiable activity 1: Attention to pricing /38 Photocopiable activity 2: The competitive advantage game /40 Answer key /44 Transcripts /45 Unit 7: A proposal Exam reference and unit notes /46 Photocopiable activity 1: Relocating /47 Photocopiable activity 2: Compound nouns quiz /48 Answer key /49 Transcript /50 Unit 8: Presenting at meetings Exam reference and unit notes /51 Photocopiable activity 1: Catalina’s presentation /52 Photocopiable activity 2: A proposal for marketing ice-cream /53 Answer key /54 Transcript /55 Advertising and sales Unit 9: Advertising and customers Exam reference and unit notes /56 Photocopiable activity: Case study: Country Club 366 /57 Answer key /59 Transcript /60 Unit 10: Advertising and the Internet Exam reference and unit notes /61 Photocopiable activity: Case study: Fred-Winter-Homes /62 Answer key /64 Transcripts /65 Unit 11: Sales reports Exam reference and unit notes /67 Photocopiable activity: A sales report /68 Photocopiable sample answer: A sales report /70 Answer key /71 Transcript /72 Unit 12: The sales pitch Exam reference and unit notes /73 Photocopiable activity: Breakthrough performance /74 Answer key /75 Transcripts /77 Finance Unit 13: Forecasts and results Exam reference and unit notes /79 Photocopiable activity: Investigating a company /80 Answer key /81 Transcript /82 Unit 14: Financing the arts Exam reference and unit notes /84 Photocopiable activity: Business options /85 Answer key /87 Transcripts /87 Unit 15: Late payers Exam reference and unit notes /90 Photocopiable activity 1: Letter-writing quiz /91 Photocopiable activity 2: Useful phrase for letters /93 Answer key /95 Transcripts /96 Unit 16: Negotiating a lease Exam reference and unit notes /97 Photocopiable activity: Negotiation strategy: avoiding pitfalls /98 Answer key /99 Transcripts /100 The work environment Unit 17: Workplace atmosphere Exam reference and unit notes /102 Photocopiable activity: Attitudes to work /103 Answer key /104 Transcript /105 Unit 18: The workforce of the future Exam reference and unit notes /107 Photocopiable activity: Women in senior management /108 Answer key /110 Transcripts /111 Unit 19: Productivity Exam reference and unit notes /113 Photocopiable activity: Constraints on productivity /114 Answer key /116 Transcript /117 Unit 20: Staff negotiations Exam reference and unit notes /119 Photocopiable activity: Negotiating points /120 Answer key /122 Transcripts /123 Corporate relationships Unit 21: Corporate ethics Exam reference and unit notes /126 Teacher’s Resource Book activity: Business quiz /127 Answer key /130 Transcript /131 Unit 22: Expanding abroad Exam reference and unit notes /132 Photocopiable activity: The investment game /133 Answer key /134 Transcripts /134 Unit 23: An overseas partnership Exam reference and unit notes /136 Answer key /137 Transcripts /138 Unit 24: A planning conference Exam reference and unit notes /139 Photocopiable activity: Giving short presentations /140 Answer key /143 Transcripts /144 Exam skills and Exam practice Answer key /145 Transcripts /149 Appendix: The common European Framework /155