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清华管理学系列英文版教材创业管理:成功创办新企业(第5版.全球版)/[美]布鲁斯.巴林杰

清华管理学系列英文版教材创业管理:成功创办新企业(第5版.全球版)/[美]布鲁斯.巴林杰

1星价 ¥47.4 (6.0折)
2星价¥47.4 定价¥79.0
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  • ISBN:9787302498780
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:573
  • 出版时间:2018-06-01
  • 条形码:9787302498780 ; 978-7-302-49878-0

本书特色

本书是原汁原味的英文版教材,*限度保留了原书的精华。本书以机会开发和实施为主线,紧扣机会与富有创业精神的个体之间结合的本质,按创业过程逐步展开论述,从新企业创意产生、可行性分析、产业分析,到整合开发机会所需的资源(团队、融资等),再到创建企业、管理成长等,准确识别了创业每个环节中可能遇到的关键问题并分析成因,进而根据实践经验提出切实可行的解决措施。 本书通过案例和提出问题启发读者思考,摒弃了传统教材理论化阐述过多的弊端,促使读者主动探索未知领域内的现实问题。本书阐述清晰、分析透彻、内容丰富,不仅提供了许多实用的工具和分析方法,还提出了诸多中肯的建议,揭示了许多认识谬误。 本书适合普通高等院校经济管理类学生作为教材选用,也可供广大创业者参阅。

内容简介

本书是原汁原味的英文版教材,优选限度保留了原书的精华。本书以机会开发和实施为主线,紧扣机会与富有创业精神的个体之间结合的本质,按创业过程逐步展开论述,从新企业创意产生、可行性分析、产业分析,到整合开发机会所需的资源(团队、融资等),再到创建企业、管理成长等,准确识别了创业每个环节中可能遇到的关键问题并分析成因,进而根据实践经验提出切实可行的解决措施。 本书通过案例和提出问题启发读者思考,摒弃了传统教材理论化阐述过多的弊端,促使读者主动探索未知领域内的现实问题。本书阐述清晰、分析透彻、内容丰富,不仅提供了许多实用的工具和分析方法,还提出了诸多中肯的建议,揭示了许多认识谬误。 本书适合普通高等院校经济管理类学生作为教材选用,也可供广大创业者参阅。

目录

前言·························································································································· 13 **部分 决定成为创业者························································································ 23 第1章 创业导读····································································································· 25 第二部分 开发成功的商业创意················································································ 61 第2章 识别机会,产生创意··················································································· 63 第3章 可行性分析································································································· 97 第4章 开发有效的商业模式·················································································· 133 第5章 产业和竞争对手分析·················································································· 171 第6章 撰写商业计划···························································································· 203 第三部分 将创意转化为新创企业·········································································· 239 第7章 构建合理的伦理与法律基础······································································· 241 第8章 评估新创企业的财务实力与生存能力························································· 281 第9章 组建新创企业团队····················································································· 317 第10章 获得融资································································································· 349 第四部分 管理并使新创企业成长·········································································· 385 第11章 特殊的营销问题······················································································· 387 第12章 重要的知识产权······················································································· 425 第13章 评估成长面临的挑战并做好准备······························································ 463 第14章 企业成长战略·························································································· 495 第15章 特许经营································································································· 529 术语表···················································································································· 570 人名索引················································································································· 580 公司索引················································································································· 582 主题索引················································································································· 586
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作者简介

布鲁斯•巴林格(Bruce R.Barringer)俄克拉何马州立大学约翰尼•普波讲席教授。他是密苏里大学博士,并在艾奥瓦州立大学取得MBA学位。他的研究兴趣包括可行性分析、企业成长、公司创业以及组织间关系对商业组织影响等。 杜安•爱尔兰(R. Duane Ireland) 得州农工大学梅斯商学院福曼与鲁比•班尼特讲席教授。在此之前,他曾执教于里士满大学、贝勒大学和俄克拉何马州立大学。他的研究兴趣有战略联盟、组织资源的有效管理、公司创业和战略型创业。

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