包邮清华管理学系列英文版教材创业管理:成功创办新企业(第5版.全球版)/[美]布鲁斯.巴林杰

前言·························································································································· 13 **部分　决定成为创业者························································································ 23 第1章　创业导读····································································································· 25 第二部分　开发成功的商业创意················································································ 61 第2章　识别机会，产生创意··················································································· 63 第3章　可行性分析································································································· 97 第4章　开发有效的商业模式·················································································· 133 第5章　产业和竞争对手分析·················································································· 171 第6章　撰写商业计划···························································································· 203 第三部分　将创意转化为新创企业·········································································· 239 第7章　构建合理的伦理与法律基础······································································· 241 第8章　评估新创企业的财务实力与生存能力························································· 281 第9章　组建新创企业团队····················································································· 317 第10章　获得融资································································································· 349 第四部分　管理并使新创企业成长·········································································· 385 第11章　特殊的营销问题······················································································· 387 第12章　重要的知识产权······················································································· 425 第13章　评估成长面临的挑战并做好准备······························································ 463 第14章　企业成长战略·························································································· 495 第15章　特许经营································································································· 529 术语表···················································································································· 570 人名索引················································································································· 580 公司索引················································································································· 582 主题索引················································································································· 586