包邮全国高职高专专业英语规划教材营销英语(第2版)/李冬梅

Unit 1 The Marketing Concept Unit 2 The Marketing Environment Unit 3 Marketing Research Unit 4 Target Market Unit 5 New Product Development Unit 6 Branding Unit 7 Packaging Unit 8 Pricing Unit 9 Distribution Unit 10 Advertising Unit 11 Sales Promotion Unit 12 Public Relations Unit 13 Personal Selling Unit 14 On-line Marketing Unit 15 International Marketing Unit 16 Green Marketing