符号学基础

Preface to the Series
总序
导读
Author's Letter to the 8th Edition Readership
Preface from the Spanish Second Edition
Author's Preface to the First Edition
Thematic Epigraphs
Chapter 1 Literary Semiotics and the Doctrine of Signs
Chapter 2 Semiotics： Method or Point of View？
Chapter 3 Semiosis： The Subject Matter of Semiotic Inquiry
Addendum to Chapter 3 The Interpretant as Such and the Idea as Sign

Chapter 4 Signs： The Medium of Semiosis
Addendum to Chapter 4 A Further Clarification of the Basic
Contrast Between Ontological and Transcendental Relatives

Chapter 5 Zoisemiotics and Anthroposemiotics
1．The Content of Experience
2．Species-Specific Objective Worlds
3．Species-Specifically Human Semiosis
4．The “Conventionality”of Signs in Anthroposemiosis
5．Criticism as the Exploration of Textuality
6．A Matrix for All the Sciences
7．A Model for Discourse as Semiosis
8．Summation

Chapter 6 Physiosemiosis and Phytosemiosis
Addendum to Chapter 6 How Physiosemiosis Moved the Physical Universe Toward Life

Chapter 7 Retrospect： History and Theory in Semiotics
1．Theory of Semiotics
2．History behind Semiotics
3．Rectifying the Terms“Semiotics”and “Semiology”

Chapter 8 Prospect： A New Beginning for the Sciences
1．Signifie as Object Signified
2．Objects and Semiosis
3．Semiotics vs．Modernity
4．Science as a Modality of Anthroposemiosis
5．Objects Presupposing Signs
6．Conclusion

Chapter 9 The Quasi-Error of the External World
1．Betwixt and Between
2．The Egg of Postmodernity
3．The Egg Hatches
4．Skirmishes on the Boundary
5．Reality Too Is a Word
6．A Modeling System Biologically Underdetermined
7．Blickwendung，or a Glance in the Rear-View Mirror

Chapter 10 How Semiotics Unifies Human Knowledge
1．Semiotics Embraces Human Knowledge in Its Full Extent
2．Semiotics and the Postmodern Destiny

Chapter 11 The Definition of Human Being as “Semiotic Animal”
1．The Quintessence of Modern Philosophy
2．The Semiotic Revolution
3．The Realism of Animals
4．The Crucial Realization
5．The Postmodern Definition of Human Being

Chapter 12 Why the seniotic Aninmal Neds to Develop a Semioethics
1．The Achilles Heel of Modern Philosophy
3．The Animal Which Would Become Semiotic
4．Passing the Limits of Modern Thought
5．The Trajectory to Postmodernity
7．A New Kind of Humanism
8．In Sum

Chapter 13 From Semiosis to Semioethics： The Full Vista of the Action of Signs
1．Why So Late？
2．The Difficulty of Realizing the Ubiquity of Signs in Human
3．The Necessity of Linguistic Communication for Developing Any Science，including the Doctrine of Signs
4．In Search of the Broadest Sense of Sign
5．“Rendering Inefficient Relations Efficient”
6．A Final Frontier in Terrestrial Semiosis： The Semioethic Animal

Chapter 14 Historical Retrieve： Semiotics'20th Century Founding
1．Outline of the Framework
2．Overview of the Semiotic Development
3．Projecting What We Have Learned about Interdisciplinarity： From 330BC to 2075 AD
4．Parting Summation
References，Historically Layered