体验汉语短期教程·商务篇 (60-80)(英语版)

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作者：张红

出版社：高等教育出版社

本类榜单：外语

分类：外语 > 对外汉语

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ISBN：9787040510102
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：16开
页数：107
出版时间：2019-03-01
条形码：9787040510102 ; 978-7-04-051010-2

本书特色

“体验汉语短期系列教程”自 2005 年陆续出版以来，受到全球数以万计的汉语教师和学习者的关注和喜爱。为顺应时代变化，紧跟汉语教学的快速发展，编写组在对该系列的使用情况进行了广泛调研、认真听取一线教师的宝贵建议后，对该系列教程进行了全面修订和完善。本书的使用对象包括在华外国企业、商务机构和政府人员，以及世界各地的对华商务人员，编写者来自国内商务汉语方面实力*强的一线教师。本书以实用的交际任务为主线编写，编写过程中充分重视“体验式、任务型”教学理念，体现了体验式教学的现代教学理念，为使用者提供了任务型的学习方案。在体例设计上，汲取了国际上商务英语教材的成功经验，设置了“商务交际”“知识链接”等实用商务汉语任务模块，使学习者在中国的商务文化环境中演练实用的商务语言与活动。本书的主要特点有：1. 以学习者生存需求为依据，以实用的交际任务为主线，注重听说，淡化语法。2. 内容真实，语句简短易学，利于学生记忆和使用。3. 活动形式多样，实践性强，尤其是互动性的任务活动，能够极大地增强学习者的参与意识。 4. 兼顾中国传统文化与现代生活，展示真实的中国生活图景，利于学习者融入中国社会生活。 5. 提供灵活选用的活动和练习，符合短期汉语教学的特点。

内容简介

Lesson 1 初次见面 1. Be able to introduce yourself and others in Chinese 2. Be able to introduce job titles in Chinese 3. Be able to design your own name card in Chinese Lesson 2 工作团队 1. Be able to describe organizational structure of a company in Chinese 2. Be able to describe your job in Chinese 3. Be able to interview in Chinese Lesson 3 日程安排 1. Be able to book tickets in Chinese 2. Be able to arrange work in Chinese 3. Be able to introduce daily work in Chinese Lesson 4 办公地点 1. Be able to describe a company's location in Chinese 2. Be able to introduce the location of a workplace in Chinese 3. Be able to order merchandise in Chinese Lesson 5 商务宴会 1. Be able to arrange banquets in Chinese 2. Be able to invite guests to attend banquets in Chinese 3. Be able to give a toast in Chinese Lesson 6 网上办公 1. Be able to shop on the Chinese Internet 2. Be able to introduce online work in Chinese 3. Be able to attend a Chinese network meeting Lesson 7 市场营销 1. Be able to describe consumer behavior in Chinese 2. Be able to carry out a simple market analysis in Chinese 3. Be able to express your opinion about advertising Lesson 8 财务管理 1. Learn about the financial management of a company 2. Be able to analyze Chinese financial statements 3. Be able to make a Chinese budget Lesson 9 商业咨询 1. Be able to introduce the basics of commercial consulting companies in Chinese 2. Be able to analyze the management characteristics of different companies in Chinese 3. Be able to offer consultation services to companies in Chinese Lesson 10 战略管理 1. Beable to describe the strategic planning process in Chinese 2. Be able to introduce how to establish a brand in Chinese 3. Be able to explain the reasons why a company changes its strategy in Chinese Lesson 11 企业文化 1. Learn about enterprise culture 2. Be able to introduce the details of enterprise culture inChinese 3. Be able to analyze different enterprise culture in Chinese Lesson 12 社会贡献 1. Be able to introduce the social contributions of enterprises in Chinese 2. Be able to introduce charity activities in Chinese 3. Be able to introduce how to prepare charity activities in Chinese 词语表翻译

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