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跨境电子商务英语(附全套音频)(本科教材)

跨境电子商务英语(附全套音频)(本科教材)

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  • ISBN:9787115533906
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:210页
  • 出版时间:2020-05-01
  • 条形码:9787115533906 ; 978-7-115-53390-6

本书特色

本书选材广泛,涉及跨境电子商务概述,创建成功的跨境电子商务战略,中国跨境电子商务五大平台的比较,在线市场的比较:亚马逊、沃尔玛和阿里巴巴,建立虚拟商店,在亚马逊上卖东西,如何撰写产品描述,购物车软件概述,定价策略如何让社交媒体成为跨境电子商务的推动力,电子支付的工作原理,网络银行安全,售后服务,客服聊天机器人,亚马逊SEO,保护电子商务网站免受黑客攻击和欺诈的方法,第三方物流概述,数据分析在电子商务业务中的优势,人工智能在电子商务中的作用等方面的内容。本书编者有近20年的行业英语教学与图书编写经验,书中内容设置与课堂教学的各个环节紧密切合,支持备课、教学、复习及考试等教学环节。另外,本书还配有PPT、教学大纲、参考答案、音频文件等资料。   

内容简介

1.选材广泛,立足实用,同时兼顾发展热点; 2.结构非常适合组织教学,专业知识和英语知识结合紧密; 3.全部单词加注音标,课文配套听力材料; 4.结合行业实际,进行有效的技能训练,覆盖听说读写各个方面; 5.有许多创新的教学理念: 1)开放化学习,借助Internet对教学全程支持:给教师提供电子教案,参考试卷;通过Email回答教师的任何问题。让新教师有所依靠; 2)“动态维护”:定期主动升级更新,紧跟行业技术发展;

目录

Unit 1 1

Text A Cross-Border E-commerce Overview 1

New Words 5

Phrases 8

Abbreviations 9

Reference Translation 9

Text B Chinese Cross-Border E-commerce

Overview 12

New Words 14

Phrases 14

Writing Method Guide 15

Exercises 16

Unit 2 19

Text A How to Create a Successful Cross-Border E-commerce Strategy 19

New Words 21

Phrases 23

Reference Translation 23

Text B The Dos and Don’ts of Cross-Border E-commerce 25

New Words 28

Phrases 30

Abbreviations 30

Writing Method Guide 31

Exercises 32

Unit 3 35

Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 35

New Words 40

Phrases 41

Reference Translation 42

Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 45

New Words 48

Phrases 49

Abbreviations 49

Writing Method Guide 50

Exercises 51

Unit 4 54

Text A Build Your Virtual Store 54

New Words 56

Phrases 57

Abbreviations 57

Reference Translation 58

Text B 10 Things You Need to Start Selling Online 59

New Words 62

Phrases 63

Abbreviations 63

Writing Method Guide 64

Exercises 64

Unit 5 68

Text A Selling on Amazon 68

New Words 72

Phrases 73

Abbreviations 74

Reference Translation 74

Text B Amazon Seller Central and Amazon Vendor Central 77

New Words 81

Phrases 82

Abbreviations 82

Writing Method Guide 83

Exercises 84

Unit 6 87

Text A How to Write Product Descriptions 87

New Words 89

Phrases 91

Reference Translation 91

Text B Shopping Cart Software Overview 93

New Words 96

Phrases 97

Abbreviations 98

Writing Method Guide 98

Exercises 99

Unit 7 102

Text A Pricing Strategy 102

New Words 105

Phrases 107

Reference Translation 108

Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce 110

New Words 114

Phrases 115

Abbreviations 115

Writing Method Guide 115

Exercises 117

Unit 8 120

Text A How Electronic Payment Works 120

New Words 122

Phrases 123

Abbreviations 124

Reference Translation 124

Text B Online Banking Security 126

New Words 128

Phrases 130

Abbreviations 130

Writing Method Guide 131

Exercises 134

Unit 9 137

Text A 7 Types of After Sales Services to Keep Your Customer Satisfied

New Words 139

Phrases 140

Abbreviations 141

Reference Translation 141

Text B Chatbots 142

New Words 146

Phrases 147

Abbreviations 147

Writing Method Guide 148

Exercises 150

Unit 10 153

Text A How Sellers Can Leverage Their Product Feed for Amazon SEO

New Words 158

Phrases 159

Abbreviations 160

Reference Translation 160

Text B Ways to Protect Your E-commerce Site from Hacking and Fraud

New Words 167

Phrases 168

Abbreviations 168

Writing Method Guide 168

Exercises 169

Unit 11 173

Text A Third Party Logistics Overview 173

New Words 176

Phrases 177

Abbreviations 178

Reference Translation 179

Text B Reverse Logistics in E-commerce 181

New Words 185

Phrases 186

Writing Method Guide 187

Exercises 188

Unit 12 192

Text A Benefits of Data Analytics in E-commerce Business

New Words 194

Phrases 196

Abbreviations 196

Reference Translation 196

Text B Role of Artificial Intelligence in

E-commerce 198

New Words 201

Phrases 203

Abbreviations 203

Writing Method Guide 204

Exercises 207



展开全部

作者简介

张强华 江苏省“青蓝工程”省级优秀青年 骨干教师。出版计算机类著作多部。其中,两部获得“全国第11批畅销书(科技类)”称号,一部获“华东地区大学出版社教材专著二等奖” ,一部获得江苏省优秀教材,一部由台湾儒林图书出版公司以繁体字在台湾发行。

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