跨境电子商务英语(音频指导版跨境电子商务创新型人才培养系列教材)

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2星价￥24.4 定价￥42.0

作者：易静，柯可，罗新宇

出版社：人民邮电出版社

本类榜单：教材

分类：教材 > 高职高专教材 > 财经类

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ISBN：9787115539885
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：16开
页数：191
出版时间：2020-08-01
条形码：9787115539885 ; 978-7-115-53988-5

本书特色

1.商务英语专业跨境电商方向教师写作，有很好的英语教学功底。2.全面介绍跨境电商英语的基础知识和应用场景，每章分为warming up、listening、speaking、reading、exercises,难度适中，适合教学使用。3.配套资源丰富，作者配套PPT、教案、习题答案、试卷、听力素材，并配套音频。

内容简介

本书内容分为12个unit，分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。每unit分为3个part，设置warming up、listening、speaking、reading几个模块，训练读者听、说、读、写、译各方面的能力，培养读者跨境电子商务英语语言能力和良好的靠前视野、跨文化交际能力，提升其在跨境电子商务领域的综合竞争力。

Cross-Border E-Commerce English

Unit　1 Overview of Cross-Border E-Commerce
Part　1 The Concept of Cross-Border E-Commerce
Part　2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part　3 The Current Situation of Cross-Border E-Commerce in China
Part　4 The Innovation and Entrepreneurship of Cross-Border E-Commerce

Unit　2 Main Cross-Border E-Commerce Platforms
Part　1 Amazon & eBay
Part　2 Alibaba & AliExpress
Part　3 DHgate
Part　4 Shopee

Unit　3 Opening a Cross-Border E-Commerce Store
Part　1 Selection of a Cross-Border E-Commerce Platform
Part　2 Preparation of Registration Materials
Part　3 Procedures of Shop Registration
Part　4 FAQ while Opening a Cross-Border E-Commerce Store

Unit　4 Store and Product Description
Part　1 Store Description
Part　2 Title and Key Words of a Product
Part　3 Banners and Pictures
Part　4 Product Description & Features

Unit　5 Cross-Border E-Commerce Product Management
Part　1 Product Selection
Part　2 Product Sorting
Part　3 Product Pricing
Part　4 Forbidden and Restricted Products (include： Intellectual Property Issue)

Unit　6 Cross-Border E-Commerce Order Management
Part　1 Pre-sale Inquiry and Reply
Part　2 Price Negotiation
Part　3 Placing an Order
Part　4 Follow-up of Order Related Services

Unit　7 Cross-Border E-Commerce Marketing Activities
Part　1 Promotion & Marketing (Platform-inside & SNS)
Part　2 SEO
Part　3 SEM
Part　4 Brand Building

Unit　8 Cross-Border E-Commerce Payment
Part　1 Offline Payments
Part　2 Online Payments (PayPal， Paynooer， LianLian)
Part　3 Payment Process
Part　4 Account Withdrawal

Unit　9 Cross-Border E-Commerce Logistics and Warehousing
Part　1 Packaging
Part　2 Logistics Channels
Part　3 Domestic and Overseas Warehouses
Part　4 Delivery Tracking & Transportation Time

Unit　10 After-sale Service of Cross-Border E-Commerce
Part　1 After-sale Rules
Part　2 Disputes and Complaints
Part　3 Changing or Returning the Goods
Part　4 Claiming

Unit　11 Transaction Evaluation of Cross-Border E-Commerce
Part　1 Five-star Praise and Feedback
Part　2 Bad Review and Feedback
Part　3 Evaluation and Comments Modifying
Part　4 Seller’s Evaluation of the Buyer

Unit　12 ERP and Supply Chain of Cross-Border E-Commerce
Part　1 Functions and Advantages of ERP
Part　2 Main ERP Systems
Part　3 Supply Chain Service Provider
Part　4 Supply Chain Management

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