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化妆品专业英语

化妆品专业英语

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  • ISBN:9787122375933
  • 装帧:简裝本
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:297
  • 出版时间:2020-12-01
  • 条形码:9787122375933 ; 978-7-122-37593-3

内容简介

《化妆品专业英语》共设置了六个模块,选材来源于国外原版英文书刊、杂志、科技文献、国际机构信息等资料,收录了的行业信息、*实用的专业词汇和用语,保证教材的科学性、前沿性。内括化妆品市场、化妆品简介、化妆品原料、化妆品监管、化妆品、美容化妆品交际英语,各模块编写体例一致,由学、课前导入、专业文献、词汇、实践活动、知识拓展(二维码)等部分组成,使教材既突出专业,又充分体现当代职业英语教育“教学练一体化”的理念,更有利于培养学生的技术应用能力及语言应用能力。
书后除总词汇表外,还以二维码形式介绍了英语构词法、化学元素和化合物的英文命名、化妆品颜色中英文对照。
本书既可供化妆品专业学生作为教材,又可供化妆品生产、管理、经营、销售及美容等从业人员阅读。

目录


目录
Unit OneCosmetic Market(化妆品市场)001
Lesson metic Market Overview(化妆品市场概况)002
Task 1China's Cosmetic Market(任务一认识中国的化妆品市场)003
Task 2The History of Cosmetics(任务二化妆品的发展历史)010
Task 3The Future Market Trends of Global Beauty Industry(任务三全球美业未来的发展趋势)014
Lesson 2Brand Introduction of Cosmetics(化妆品品牌介绍)023
Task 1A Global Famous Beauty Brand—L′Oréal(任务一认识一个知名的化妆品品牌——欧莱雅)024
Task 2HERBORIST:A Chinese Premium Brand of Cosmetic(任务二认识一个中国化妆品品牌——佰草集)032
Lesson 3Cosmetic Marketing Strategy(化妆品营销策略)036
Task metic Online Marketing Strategy:Customization and Personalization
(任务一化妆品网络营销策略——定制化与个性化)037
Task 2China's Cosmetics Top Brand Marketing Strategies to Unlock the Beauty Market
(任务二解读中国化妆品品牌营销策略)043

Unit TwoIntroduction of Cosmetic Products(化妆品简介)050
Lesson 4Skin Care Products(护肤品)051
Task 1Cleansers(任务一认识洗面奶)052
Task 2Moisturizers(任务二认识保湿霜)053
Task 3Body and Hand Creams and Lotions(任务三认识霜和乳液)054
Task 4Toners(任务四认识爽肤水)054
Task 5Eye Cream(任务五认识眼霜)056
Lesson 5Color Cosmetics(彩妆产品)061
Task 1Facial Makeup(任务一认识脸部化妆品)062
Task 2Eye Makeup(任务二认识眼部化妆品)065
Task 3Lip Products(任务三认识唇部化妆品)068
Lesson 6Hair Products(护发品)071
Task 1Hair Care Products(任务一认识护发产品)072
Task 2Hair Dye and Hair Colour Products(任务二认识染发产品)075
Lesson 7Fragrance Product(香水产品)077
Task 1Perfumes(任务一认识香水)078
Task 2Essential Oils(任务二认识精油)080
Lesson 8Sunscreen(防晒霜)083
Task 1Sunscreen:How to Help Protect Your Skin from the Sun(任务一了解防晒产品如何保护皮肤)084
Task 2Understanding the Sunscreen Label(任务二认识防晒霜标签)087

Unit ThreeCosmetic Ingredients(化妆品原料)091
Lesson 9Cleansing Ingredient(清洁类原料)092
Task 1Cocamidopropyl Betaine(任务一认识椰油酰胺丙基甜菜碱)093
Task 2Other Cleansing Ingredients(任务二认识其他常见清洁类原料)095
Lesson 10Skin Care Ingredient(护肤类原料)101
Task 1Palmitates(任务一认识棕榈酸酯类)102
Task 2Dimethicone(任务二认识聚二甲基硅氧烷)105
Task 3Glycerin(任务三认识甘油)109
Lesson 11Color itives(化妆品颜色添加剂)112
Task 1Color itives Used in Cosmetics(任务一化妆品中使用的颜色添加剂)113
Task 2Color itive Categories(任务二颜色添加剂目录)118
Lesson 12Auxiliary Materials(辅助性原料)122
Task 1Parabens in Cosmetics(任务一化妆品中的防腐剂尼泊金酯类)122
Task 2Other Auxiliary Materials(任务二认识其他常见辅助性原料)128
Lesson 13Plant Extracts(认识植物提取物)134
Task 1Alpha Hydroxy Acids(任务一认识果酸)135
Task 2Other Plant Extracts(任务二认识其他常见植物提取物)138

Unit FourAdministration & Regulation(化妆品监管与法规)144
Lesson 14U.S. Cosmetics Laws & Regulations(美国化妆品法规)145
Task 1FDA's Authority over Cosmetics(任务一美国FDA对化妆品的监管)146
Task 2FDA Recall Policy for Cosmetics(任务二美国FDA对化妆品的召回政策)150
Task 3FDA's Voluntary Cosmetic Registration Program (VCRP)(任务三美国FDA的化妆品自愿注册计划)152
Task 4Cosmetics Labeling Regulations(任务四化妆品标签管理规定)153
Lesson 15EU Cosmetics Regulation(欧盟化妆品法规)158
Task 1Regulation(EC)No 1223/2009(任务一欧盟化妆品管理法规No 1223/2009)158
Task 2Colipa(European Cosmetics Trade Association)(任务二欧洲化妆品行业协会)162
Lesson 16China's Import and Trade Regulations(中出口化妆品管理)167
Task 1Hygiene Licence of Imported Cosmetics(任务口化妆品卫生许可证)167
Task 2Hygiene License,Record-keeping Certificate & CIQ Labels for Imported Cosmetics in China
(任务二中口化妆品卫生许可证、备案证书及CIQ标签)173

Unit FiveCosmetic Safety(化妆品)177
Lesson 17Cosmetic & Personal Care Product Safety(化妆品及个人护理产品的管理)178
Task 1What the FDA Sayout Cosmetic Safety(任务一法律是怎么规定化妆品的)178
Task 2Safety and Technical Standards for Cosmetics(任务二化妆品技术标准)180
Lesson 18Cosmetic Ingredient Review(CIR)(化妆品成分评估)182
Task 1Introduction of Cosmetic Ingredient Review(CIR)(任务一了解化妆品成分评估)183
Task 2Learn to Check CIR Findings(任务二学化妆品成分评估文件)184
Task 3Safety Assessment of Cosmetic Ingredients(任务三化妆品成分的评估报告)188
Lesson 19FEMA GRAS Program(FEMA的全、无毒项目)190
Task 1The Flavor and Extract Manufacturers Association of the United Stater/>(任务一认识美国香精和提取物制造商协会)190
Task 2FEMA GRAS Program(任务二美国香精和提取物制造商协会的全无毒项目)191
Task 3Learn to Check GRAS Notice Inventory(任务三学全无毒清单)192
Lesson 20Shelf Life and Expiration Dating of Cosmetics(化妆品的货架寿命和保质期)195
Task 1Factors Affect Shelf Life(任务一影响货架寿命的因素)196
Task 2How to Keep Your Cosmetics Safe(任务二如何保持化妆品)197
Lesson 21How to Safely Use Cosmetics(如何使用化妆品)200
Task 1Are Tattoo Inks Safe? (任务一如何使用纹身墨水)201
Task 2How to Safely Use Eye Cosmetics (任务二如何使用眼妆产品)202
Task 3How to Safely Use Nail Care Products(任务三如何使用美甲产品)204
Lesson 22Science Behind Cosmetic Safety(化妆品背后的科学)208
Task 1Factors Considered in Safety Evaluation(任务一评估化妆品应考虑的因素)209
Task 2Product Safety in the Marketplace(任务二市场上产品的)211
Task 3Cosmetic Product Safety Report (CPSR)(任务三了解化妆品产品评估报告)212

Unit SixBeauty & Cosmetic Communicative English(美容化妆品交际英语)215
Lesson 23Customer Reception(客户接待)216
Task 1Greetings & Understanding Needs(任务一问候客户及了解需求)216
Task 2Make, Change or Cancel Appointment(任务二制定、更改或取消预约)219
Task 3Post-service(任务三售后服务)222
Lesson 24Skin Care Service(皮肤护理服务)225
Task 1Understanding Your Skin (任务一认识你的皮肤)226
Task 2Facial Care (任务二脸部护理)228
Task 3Introducing Service & Products(任务三服务及产品推荐)230
Task 4Massage & Body Care(任务四按摩及身体护理)234
Lesson 25Selling Cosmetics & Perfume(销售化妆品及香水)238
Task 1Selling Cosmetics(任务一销售化妆品 )239
Task 2Selling Perfume(任务二销售香水)243
Lesson 26Make-up & Hairdressing(化妆及美发)248
Task 1Makeup Service(任务一化妆服务)249
Task 2Hair Styling(任务二发型设计)251
Lesson 27Manicure Service(美甲服务)259
Task 1Service Process of Nail Care(任务一美甲服务流程)261
Task 2Nail Service Dialogues(任务二美甲服务对话)264

词汇表268

附录296

参考文献297
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