包邮工作型PPT设计思维

目 录 前言 第1 章 掌握工作型PPT 的基本思路·································································· 1 1.1 如何组织具有强吸引力的幻灯片·························································· 2 1.1.1 善用ZLSZ 模式················································································· 2 1.1.2 聚焦受众关心的问题·········································································· 3 1.1.3 提出解决深层次问题的办法································································ 4 1.1.4 展示具体数据···················································································· 5 1.2 具有说服力的论据的选择与来源·························································· 7 1.2.1 具有说服力的论据的选择··································································· 7 1.2.2 论据的来源······················································································· 9 1.2.3 不被信任的论据来源·········································································12 1.3 使用视觉工具·························································································12 1.3.1 选择图形的注意要点·········································································13 1.3.2 图形优于文字的原因·········································································15 1.4 不要被网站的PPT 模板误导································································17 1.5 把握流行的PPT 设计风格····································································18 1.5.1 当下流行的PPT 设计风格·································································18 1.5.2 未来可能流行的PPT 设计风格···························································22 1.6 彩排与模拟计时·····················································································23 1.7 实现GIF/重复动作动画·········································································25 第2 章 打造受众易记的PPT··············································································28 2.1 如何讲好故事·························································································29 2.1.1 讲好故事的7 要素············································································29 2.1.2 故事的来源······················································································30 2.1.3 故事的层级推进···················