包邮战略管理

Chapter 1 Strategic Management
1．1 Concept
1．2 The Competitive Landscape
1．3 The I/O Model of Above-Average Returns
1．4 The Resource-Based Model of Above-Average Returns
1．5 Vision and Mission
1．6 Stakeholders

Chapter 2 The External Environment Analysis
2．1 The General， Industry， and Competitor Environments
2．2 External Environmental Analysis
2．3 Segments of the General Environment
2．4 Industry Environment Analysis
2．5 Interpreting Industry Analyses
2．6 Strategic Croups

Chapter 3 The Internal Organization
3．1 Analyzing the Internal Organization
3．2 Resources， Capabilities， and Core Competencies
3．3 Core Competencies
3．4 Outsourcing
3．5 Strategic Decisions

Chapter 4 Business-Level Strategy
4．1 Business-Level Strategy
4．2 Customers： Their Relationship with Business-Level Strategies
4．3 The Purpose of a Business-Level Strategy
4．4 Types of Business-Level Strategies

Chapter 5 Competitive Behavior
5．1 A Model of Competitive Rivalry
5．2 Competitor Analysis
5．3 Drivers of Competitive Actions
5．4 Competitive Rivalry
5．5 Likelihood of Attack
5．6 Likelihood of Response
5．7 Competitive Dynamics

Chapter 6 Corporate-Level Strategy
6．1 Levels of Diversification
6．2 Reasons for Diversification
6．3 Value-Creating Diversification
6．4 Diversification
6．5 Unrelated Diversification
6．6 Value-Neutral Diversification
6．7 Value-Reducing Diversification： Managerial Motives to Diversify
……

Chapter 7 Merger and Acquisition Strategies
Chapter 8 International Strategy
Chapter 9 Cooperative Strategy
Chapter 10 Corporate Governance
Chapter 11 Organizational Structure and Control
Chapter 12 Strategic Leadership

参考文献（References）
后记