×
(高职教材)世纪商务英语外贸英文函电

(高职教材)世纪商务英语外贸英文函电

1星价 ¥37.2 (7.6折)
2星价¥37.2 定价¥49.0
暂无评论
图文详情
  • ISBN:9787568534161
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:大16开
  • 页数:203
  • 出版时间:2022-08-02
  • 条形码:9787568534161 ; 978-7-5685-3416-1

内容简介

《世纪商务英语外贸英文函电》通过大量的技能训练将基础英语技能和外贸英语知识相结合,教授学生撰写商务英语函电、提升个人职业素养。全书共10个单元,每个单元一个学习项目,主题包含商务英语函电写作基础知识、建立业务关系、询盘、报盘、还盘、接收和确认、合同的订立、支付条款、包装、运输、保险、理赔等。本书特色如下:1. 本教材在体例和内容方面采用“模块化、项目化、任务化、案例化”的呈现形式,突出体现高职教育特点。2.教材中融入思政元素,在每个学习项目的学习目标中,明确点明该项目对于学生的职业素养培养目标。每个项目下设一个独立模块,介绍商务文化、商务准则等知识。3.每个项目提供思维导图,让学生在学习之前对要学习的内容一目了然。

目录

Project 1 Basic Knowledge of Business English Letter Writing Part 1 Basic Parts of a Business English Letter Part 2 Basic Formats of Business English Letters Part 3 The Layout of a Business Email Part 4 Writing Principles of Business English Letter Writing Part 5 Related International Trade Knowledge Part 6 Practical Training Project 2 Establishing Business Relations Part 1 Basic Knowledge Part 2 Sample Letters Part 3 Useful Expressions Part 4 Related International Trade Knowledge Part 5 Practical Training Project 3 Inquiries Part 1 Basic Knowledge Part 2 Sample Letters Part 3 Useful Expressions Part 4 Related International Trade Knowledge Part 5 Practical Training Project 4 Offers & Counter-offers Part 1 Basic Knowledge Part 2 Sample Letters Part 3 Useful Expressions Part 4 Related International Trade Knowledge Part 5 Practical Training Project 5 Letters of Acceptance and Confirmation, Orders Part 1 Basic Knowledge Part 2 Sample Letters Part 3 Useful Expressions Part 4 Related International Trade Knowledge Part 5 Practical Training Project 6 Contracts Part 1 Basic Knowledge Part 2 Sample Letters Part 3 Useful Expressions Part 4 Related International Trade Knowledge Part 5 Practical Training Project 7 Payment Part 1 Basic Knowledge Part 2 Sample Letters Part 3 Useful Expressions Part 4 Related International Trade Knowledge Part 5 Practical Training Project 8 Shipment Part 1 Basic Knowledge Part 2 Sample Letters Part 3 Useful Expressions Part 4 Related International Trade Knowledge Part 5 Practical Training Project 9 Packing and Insurance
展开全部

作者简介

周新云,湖南外国语职业学院教授,从事商务英语一线教学多年,承担英语主干课程理论教学与实践教学工作,先后系统讲授了《外贸函电》、《商务谈判英语》等核心专业课程,因教学效果突出,被评为湖南省“杰出教师”、长沙市“优秀教师”。 梁婷婷、谢莉,湖南外国语职业学院副教授,从事商务英语一线工作多年,拥有丰富的教材编写经验。

预估到手价 ×

预估到手价是按参与促销活动、以最优惠的购买方案计算出的价格(不含优惠券部分),仅供参考,未必等同于实际到手价。

确定
快速
导航