中国传媒:铸造符号软实力:a window to Chinese civilization and culture

Acknowledgements A Note from the Authors General Introduction Pre-Course Activity Unit 1 Media, Cultural and Soft Power in China Unit 2 Print Media in Ancient China Unit 3 Broadcast Media: Radio, Film and TV Unit 4 New Media and Its Impact on China Unit 5 Social Media in China Unit 6 Weblog Sphere in China Unit 7 WeChat—the Most Popular Social Medium Unit 8 Media Convergence: Path and Practice References