主播素养

主播素养之“树德”篇 项目一 主播职业道德认知 任务一 了解主播职业现状··················4 一、主播职业人才缺口大···············5 二、主播职业岗位需求城市分布广·.6 三、岗位集中在大学学历···············7 四、中小规模公司多·····················8 五、从业经验要求不一··················9 任务二 明确主播岗位职责················11 一、直播团队的任务分工、岗位职责 和任职资格································11 二、直播核心岗位商业人才职业能力 要求·········································13 三、岗位核心能力图谱················16 任务三 培养主播良好职业心态··········19 一、主播需要的职业心态·············19 二、培养正确的直播心态·············21 三、主播各阶段心态管理·············22 任务四 熟悉主播行为规范················26 一、各个部门对直播的具体要求····28 二、社会热点·····························29 三、未成年人保护·····················.29 主播素养之“塑形”篇 项目二 塑造主播职业形象 任务一 定位主播账号·····················.35 一、直播账号的定位类型·············36 二、直播账号的定位方法·············37 任务二 设计主播人设形象················40 一、人设形象的概念···················41 二、人设形象的分类···················41 三、人设形象的塑造···················42 任务三 搭建直播间························.47 一、直播间搭建的原则················47 二、直播间搭建的细节与技巧·······48 三、电商直播间的搭建················50 主播素养之“修行”篇 项目三 修