现代商务礼仪(第3版)

第 1 章 商务礼仪概述·························1 1.1 礼仪基础知识 ··························1 1.1.1 礼仪的概念····················1 1.1.2 礼仪的要素····················2 1.1.3 礼仪的特点····················4 1.1.4 礼仪的作用····················6 1.1.5 礼仪的发展····················7 1.2 商务礼仪基础知识 ·················.10 1.2.1 商务礼仪的概念···········.10 1.2.2 商务礼仪的功能···········.10 1.2.3 商务礼仪的基本原则·····.11 1.3 商务人员个人礼仪 ·················.13 1.3.1 商务人员个人礼仪的 概念··························.13 1.3.2 商务礼仪修养··············.14 知识测试与技能训练·····················.15 第 2 章 商务人员仪容与仪态礼仪·······.17 2.1 商务人员仪容礼仪 ·················.17 2.1.1 商务人员仪容礼仪的 概念··························.17 2.1.2 商务人员美发礼仪········.18 2.1.3 商务人员面部礼仪········.19 2.1.4 商务人员化妆礼仪········.20 2.1.5 商务人员体貌仪容礼仪··.21 2.2 商务人员仪态礼仪 ·················.22 2.2.1 商务人员仪态礼仪的 概念··························.22 2.2.2 商务人员坐姿礼仪········.23 2.2.3 商务人员站姿礼仪········.25 2.2.4 商务人员行姿礼仪········.27 2.2.5 商务人员蹲姿礼仪 ·········28 2.2.6 商务人员手势礼仪 ·········29 2.2.7 商务人员表情礼仪 ·········32 知识测试与技能训练 ···