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- ISBN:9787121354571
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:288
- 出版时间:2024-09-01
- 条形码:9787121354571 ; 978-7-121-35457-1
内容简介
本书是自媒体运营职业技能等级证书配套教材之一,依据《自媒体运营职业技能等级标准(2023 版)(中级)》编写而成。 全书共12 个项目、48 个任务,包括账号管理、场景搭建、文案创意、图片拍摄与处理、视频拍摄与剪辑、口播技术、短视频运营、直播运营、付费推广、用户运营、电商变现和服务变现,分属账号搭建、内容创作、引流转化和商业变现四大模块,内在逻辑清晰,实现了技能闭环,写法上属于典型的OBE 理念指导下的任务驱动模式,真实、实用。 本书是自媒体运营1+X 考试复习教材,也可作为高等职业院校"自媒体运营”课程配套教材,还适合抖音自媒体创作者自学参考。
目录
项目一 账号管理···································································································.1
任务1.1 新手达人违规处理与账号运营逻辑 ········································································.2
任务1.2 确认定位方向,寻找对标账号 ··············································································.4
任务1.3 完善账号资料 ···································································································.9
任务1.4 账号诊断与作品数据优化 ····················································································13
项目小结 ······················································································································18
项目二 场景搭建····································································································19
任务2.1 配置不同直播场景下的硬件设备 ···········································································20
任务2.2 安装、配置自媒体软件环境 ·················································································26
任务2.3 搭建美食类短视频场景 ················
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