包邮商务英语函电(微课版)

Unit 1 Structure and Layout of Business English Correspondence 1.1 Introduction 1.2 The Structure of Business Letters 1.2.1 The Seven Principle Parts 1.2.2 The Optional Parts 1.3 The Layout of Business Letters 1.3.1 The Styles of Business Letters 1.3.2 Envelopes Addressing Useful Words & Expressions Exercises Unit 2 Writing Principles 2.1 Introduction 2.2 The Principles of Business Letter Writing 2.2.1 The Principle of Consideration 2.2.2 The Principle of Courtesy 2.2.3 The Principle of Conciseness 2.2.4 The Principle of Clarity 2.2.5 The Principle of Concreteness 2.2.6 The Principle of Correctness 2.2.7 The Principle of Completeness Useful Words & Expressions Exercises Unit 3 Establishing Business Relations 3.1 Background Knowledge 3.1.1 Case Study 3.1.2 Relevant Information 3.1.3 Writing Skills 3.2 Sample Letters and Basic Writing Structure Analysis 3.2.1 Basic Writing Structures of Seeking New Clients Letters 3.2.2 Basic Writing Structures of Letters About Establishing Business Relations 3.2.3 Basic Writing Structures of Letters About Credit Inquiry Useful Words & Expressions Exercises Unit 4 Inquiries and Replies 4.1 Background Knowledge 4.1.1 Case Study 4.1.2 Relevant Information 4.1.3 Writing Skills 4.2 Sample Letters and Basic Writing Structure Analysis 4.2.1 Basic Writing Structures of Inquiry Letters 4.2.2 Basic Writing Structures of Favorable Replies to Inquiry Letters 4.2.3 Basic Writing Structures of Unfavorable Replies to Inquiry Letters Useful Words & Expressions Exercises Unit 5 Offers and Counter-offers 5.1 Background Knowledge 5.1.1 Case Study 5.1.2 Relevant Information 5.1.3 Writing Skills 5.2 Sample Letters and Basic Writing Structure Analysis 5.2.1 Basic Writing Structures of Offer Letters 5.2.2 Basic Writing Structures of Counter-offer Letters 5.2.3 Basic Writing Structures of Replies to Counter-offer Letters Useful Words & Expressions Exercises Unit 6 Orders and Acknowledgements 6.1 Background Knowledge 6.1.1 Case Study 6.1.2 Relevant Information 6.1.3 Writing Skills 6.2 Sample Letters and Basic Writing Structure Analysis 6.2.1 Basic Writing Structures of Order Letters 6.2.2 Basic Writing Structures of Replies to Order Letters Useful Words & Expressions Exercises Unit 7 Packing 7.1 Background Knowledge 7.1.1 Case Study 7.1.2 Relevant Information 7.1.3 Writing Skills 7.2 Sample Letters and Basic Writing Structure Analysis 7.2.1 Basic Writing Structures of Letters Concerning Packing Proposal 7.2.2 Basic Writing Structures of Letters Concerning Packing Instructions 7.2.3 Basic Writing Structures of Letters Informing the Details of Packing 7.2.4 Basic Writing Structures of Letters for Improving Future Packing Useful Words & Expressions Exercises Unit 8 Payment 8.1 Background Knowledge 8.1.1 Case Study 8.1.2 Relevant Information 8.1.3 Writing Skills 8.2 Sample Letters and Basic Writing Structure Analysis 8.2.1 Basic Writing Structures of Letters Concerning Terms of Payment Proposal 8.2.2 Basic Writing Structures of Letters Urging Establishment of L/C 8.2.3 Basic Writing Structures of Letters Notifying the Establishment of L/C 8.2.4 Basic Writing Structures of L/C Amendment Letters Useful Words & Expressions Exercises Unit 9 Shipment 9.1 Background Knowledge 9.1.1 Case Study 9.1.2 Relevant Information 9.1.3 Writing Skills 9.2 Sample Letters and Basic Writing Structure Analysis 9.2.1 Basic Writing Structures of Letters Concerning Sending Shipping Instructions 9.2.2 Basic Writing Structures of Letters Concerning Urging an Early Shipment 9.2.3 Basic Writing