包邮商务英语写作实用教程

Unit 1 introduction1.1 Overview of the Course11.2 Course Objectives21.3 Importance of Business English Writing31.3.1 Professionalism31.3.2 Efficiency31.3.3 Reputation31.3.4 Cross-Cultural Communication31.3.5 Career Advancement31.4 Distinctive Features of Business English Writing41.4.1 Formality and Precision41.4.2 Structured Format and Purpose-Driven Writing41.4.3 Conciseness and Clarity41.4.4 Tone Adaptability5Unit 1 introduction1.1 Overview of the Course11.2 Course Objectives21.3 Importance of Business English Writing31.3.1 Professionalism31.3.2 Efficiency31.3.3 Reputation31.3.4 Cross-Cultural Communication31.3.5 Career Advancement31.4 Distinctive Features of Business English Writing41.4.1 Formality and Precision41.4.2 Structured Format and Purpose-Driven Writing41.4.3 Conciseness and Clarity41.4.4 Tone Adaptability51.4.5 Cultural Sensitivity51.4.6 Focusing on Relationship Building51.4.7.Use of Persuasive Language51.4.8 Adaptability to Digital Platforms5 Unit 2 Writing Basics2.1 Understanding the Writing Process112.1.1 Prewriting112.1.2 Drafting142.1.3 Revising152.1.4 Editing152.1.5 Proofreading152.2 Understanding the Writing Purpose162.2.1 Common Purposes for Business Writing162.2.2 The Audience for Business Writing172.2.3 Audience and Purpose Combinations182.2.4 Aligning Your Approach182.2.5 Tailoring for the Audience202.3Choosing the Right Tone and Style222.3.1 Formality vs.Informality222.3.2 Clarity and Simplicity 242.3.3 Audience Engagement252.3.4 Purpose-Driven Approach 26 Unit 3 Business Writing Skills3.1 Spotlighting the Readers Benefits273.1.1 From Writer-Oriented to Reader-Oriented_——283.1.2 Enhancing Response and Action——————283.1.3 Adopting the "You"View in Marketing————283.1.4 Avoiding Negative Connotations—————293.2 Expressing Positively303.2.1 The Shift to Positive Language——————-303.2.2 Emphasizing Solutions over Problems———-303.2.3 Learning from Negative Outcomes-———-313.2.4 Reframing Feedback———————-313.2.5 Encouraging Action—————————-313.2.6 Avoiding Negative Expressions————-323.2.7 The Role of Positive Words——————-323.3 Inclusive Language333.3.1 Overcoming Gender Bias_—————_333.3.2 Neutralizing Job Titles_————_343.3.3 Addressing Age Bias—————-343.3.4 Eliminating Racial and Ethnic Bias_—————353.3.5 Disability Awareness———————-353.3.6 Using Inclusive Terms for Humanity————-353.4 Conversational but Professional Language363.4.1 The Spectrum of Business Writing-————363.4.2 Avoiding Extremes——————-363.4.3 Using Modern Expressions—————-373.4.4 Avoiding Technical Jargon and Big Words-———373.4.5 Choosing the Right Levels of Diction————-373.4.6 Practical Tips for Conversational Professionalism-383.5 Emphatic Devices in Business Writing433.5.1 Emphasis Through Mechanics_—————433.5.2 Emphasis Through Style_—————-443.6 De-emphatic Devices in Business Writing473.6.1 Using General Rather than Specific Wording——473.6.2 Burying the idea in the Middle of a Sentence—-473.6.3 Placing the idea in a Dependent Clause Connected to an Independent Clause Containing a Positive idea_48 Unit 4 Business Writing Strategies4.1 Organizing Your Writing494.1.1 Why ls Organization Important?————504.1.2 Methods of Organization————-504.2CraftingaStrong Thesis Statement584.2.1 Understanding the Components of a Thesis Statement584.2.2 How to Craft an Effective Thesis Statement_——604.3 Using Visual Aids624.3.1 Importance of Visual Elements in Business Writing_624.3.2 Types of Diagrams in Business Contexts———654.3.3 Creating Clear and Effective Diagrams_——734.3.4 Integrating Diagrams with Text-————-754.3.5 Writing for the Diagrams-—————774.4 Using Bullet Points and Lists864.4.1 Reasons for Using Bullet Points and Lists——874.4.2 Crafting Effective Bullet Points_———_89 Unit 5 Business Vocabulary and Expressions5.1 Business Vocabulary1015.1.1 Categories of Business Vocabulary———1035.1.2 Origins of Business Terms.——————1095.2 Idiomatic Expressions?135.2.1 Literal vs.Figurative Meanings of Idiomatic Expressions—————————1155.2.2 Cultural Nuances of Idiomatic Expressions-—1155.2.3 Types of Business Idioms_——————1165.2.4 Using Idiomatic Expressions in Business Writing-1175.3 Phrases for Different Business Situations1185.3.1 Meetings and Presentations_———1185.3.2 E-mail Correspondence—————11953.3 Negotiations and Agreements————1205.3.4 Networking and Social Events————120 Unit 6 Business Writing Formats6.1 Writing Business E-mails 1236.1.1 Types of Business E-mails.————1246.1.2 Understanding the Structure of Business E-mails_1256.1.3 Tone and Language-—————1286.1.4 Professional E-mail Etiquette————1346.2Writing Business Letters1416.2.1 Common Types of Business Letters and Their Purposes_————————1396.2.2 Understanding the Structure—————1416.2.3 Tone and Language-————————1436.2.4 Addressing Concerns————————1436.2.5 Tailoring for Different Scenarios———.1476.3Writing Memos1516.3.1 Understanding the Purpose————.1516.3.2 Structuring Your Memo-——————1516.3.3 Tone and Language————————1536.3.4 Visual Elements——————————1546.4WritingBusiness Reports1556.4.1 Common Types of Business Reports and Their Purposes———————.1556.4.2 Understanding the Purpose—————.1576.4.3 Structuring Your Report.———————1586.4.4 Tone and Language————————1606.4.5 Visual Elements—————————1606.5 Writing Proposals1636.5.1 Understanding the Purpose_———.1646.5.2 Structuring Your Proposal——————1676.5.3 Tone and Language————————1706.5.4 Visual Elements—————————170 Unit 7 Special Topics7.1 Writing for Job Hunting1757.1.1 Resumé Writing-———————1757.1.2 Cover Letter Writing—————————1947.2 Writing for Social Media2107.2.1 Understanding Social Media Platforms——.2107.2.2 Developing a Voice and Tone-———.2117.2.3 Creating Engaging Content_———2167.2.4 Tailoring Content to Platforms_——.2197.2.5 Utilizing User-Generated Content_——.2217.2.6 Responding to Comments and Messages——.2227.3 Writing for Public Relations2237.3.1 The Role of Public Relations————2247.3.2 Tailoring Messages—————2267.3.3 Crafting Press Releases-————2277.3.4 Managing Crises-——————2297.4 Writing for Marketing2357.4.1 Understanding Your Audience-—————.2367.4.2 Crafting Compelling Headlines.—————.2377.4.3 Building Persuasive Copy———————2407.4.4 Crafting Effective Calls to Action———.2437.4.5 Creating Visual Impact-——————2467.4.6 Utilizing Storytelling———————-2497.4.7 Maximizing Digital Platforms_———254