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  • ISBN:9787309067323
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 开本:03
  • 页数:338
  • 出版时间:2009-07-01
  • 条形码:9787309067323 ; 978-7-309-06732-3

本书特色

《金融英语(第2版)》编委会精心策划,在总结过去教材建设经验的基础上,结合应用型本科教育的特点,借鉴国内外的经验做法,在金融学专业的课程体系、课程内容、教学方法、教材编写等方面进行进一步探索和创新。本教材系列具有五个方面的特点。**,创新性。从培养学生的兴趣入手,以掌握方法论和创造性思维为主线,以知识、概念和理论为基石,进行总体设计,思路新颖,写作体例风格独特。第二,前瞻性。搜集了*新的数据资料和理论研究成果,使教材内容着力体现超前性、前沿性、动态性。第三,实践性。体现了实践型本科教学和金融学的专业特点,以提高学生竞争力、综合素质和社会适应能力为*终目标,适当增加国际先进专业资格认证考试的相关内容,如特许金融分析师、精算师、保险金融行业资格考试、金融风险管理师考试等。第四,系统性。基础知识、学科理论和政策体系融为一体,注重金融理论与金融应用的结合、金融改革与金融发展的结合、宏观金融与微观金融的结合、对内金融与对外开放金融的结合、历史金融与现实金融的结合。第五,可读性。突出“以学生为中心”的思想,强调学以致用,所用语言浅显易懂,并附有一定的案例分析。

目录

Chapter 1 FinanceLearning ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Financial ServicesChapter 2 Careers in Commercial BankingLearning ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Careers in Investment BankingChapter 3 Money MarketLearning ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Money ManagementChapter 4 Commercial Banks and ServicesLearning ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Internet BanksChapter 5 Central BankLearning ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: The People's Bank of ChinaChapter 6 The Foreign Exchange MarketLearning ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Foreign Exchange SpreadsChapter 7 Business FinancingLearning ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Financing Through FranchisingChapter 8 Financial StatementsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Cash Flow StatementChapter 9 IvestmentsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: InvestingChapter 10 Bond BasicsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Retail Notes Make Bond Investing Easier Chapter 11 Mutual FundsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: The Truth Behind Mutual Fund ReturnsChapter 12 Stocks BasicsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Stock Market IndexChapter 13 Futures MarketsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Stock Index FuturesChapter 14 OptionsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Employee Stock OptionChapter 15 SwapsLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Currency SwapChapter 16 InsuranceLeaming ObjectivesSummaryVocabulary and ExpressionsNotesExercisesReading Materials: Auto InsuranceReferences
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节选

《金融英语(第2版)》共分16章,内容涵盖了金融学的主要方面,《金融英语(第2版)》以金融学的基本概念为主要内容,介绍了金融职业员工应具备的技能、商业银行和服务、货币市场、外汇市场、资本市场和保险市场产品的基本知识。《金融英语(第2版)》在衍生金融工具方面主要介绍了期货、期权和互换的基本概念和知识。《金融英语(第2版)》内容新颖实用,适合大专院校的金融、保险和投资专业学生使用。

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