电子商务英语

unit 1 brief introduction to e-commerce
　text
　the emergence of e-commerce
　supplementary reading 1
　e-commerce in china
　supplementary reading 2
　amazon--before and after
　supplementary reading 3
　should e-commerce be taxed like any other 　commerce
　参考译文
unit 2 e-commerce market mechanism
　text
　electronic marketplaces
　supplementary reading 1 ebay--the juggernaut of 　e-marketplaces
　supplementary reading 2
　collaborative commerce--the next big trend in 　partnering
　supplementary reading 3
　making the web just another venue for trade-shows
　参考译文
unit 3 business-to-customer e-commerce
　text
　yesterday, today and tomorrow of b2c e-commerce
　supplementary reading 1
　b2b vs b2c--more than just a letter
　supplementary reading 2
　faq for b2c
　supplementary reading 3
　what is the difference between b2c and b2b
　参考译文
unit 4 business-to-business e-commerce
　text
　business-to-business e-commerce
　supplementary reading 1 b2b marketing strategies
　supplementary reading 2 e-commerce procurement 　management
　supplementary reading 3
　research on partner-choosing and web services for b2b e-commerce in virtual enterprises
　参考译文
unit 5 consumer behavior and customer services in 　e-commerce
　text
　customer behavior affects e-commerce 　competitiveness
　supplementary reading 1
　e-commerce report: technology that promises to 　analyze sales data more simply and quickly could alter customer interactions
　supplementary reading 2
　improving customer experience:usability testing is not enough
　supplementary reading 3
　five myths in e-commerce about personalization
　参考译文
unit 6 technical infrastructure of e-commerce
　text
　database
　supplementary reading 1
　two technical infrastructures of e-commerce--data management and computer network
　supplementary reading 2
　intemet
　supplementary reading 3
　communities in cyberspace
　参考译文
unit 7 mobile commerce
　text
　mobile commerce
　supplementary reading 1
　m-commerce security challenges and solution
　supplementary reading 2
　m-commerce at helsana health insurance
　supplementary reading 3
　m-commerce in china
　参考译文
unit 8 online marketing
　text
　e-marketing
　supplementary reading 1
　e-marketing strategy and tesco's e-marketing 　campaign
　supplementary reading 2
　google and financial crisis
　supplementary reading 3
　search engine optimization
unit 9 payment system in e-commerce
　text
　electronic payment
　supplementary reading 1
　electronic funds transfer
　supplementary reading 2
　untraceable digital cash, information markets, and blacknet(1)
　supplementary reading 3
　untraceable digital cash, information markets, and blacknet(2)
　参考译文
unit 10 law, ethics in e-commerce
　text
　computer security
　supplementary reading 1 computer virus
　supplementary reading 2 the law of the web for 　businesses
　supplementary reading 3 privacy and 　confidentiality in an e-commerce world
　参考译文
key to exercises
references