商务英语听说教程(学生用书)
- ISBN:9787301168219
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:115
- 出版时间:2010-04-01
- 条形码:9787301168219 ; 978-7-301-16821-9
本书特色
《商务英语听说教程(学生用书)》:21世纪商务英语系列教材
内容简介
《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。本书为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。
本书共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面:
·本教材将真实的商务活动与英语教学充分融为一体。
·将角色扮演和案例学习等体验式学习引入课堂。
·教学设计严谨,为体验式学习打好基础。
目录
part a getting started
part b listening tasks
listening 1: about management worldwide ltd.
listening 2: about ikea
listening 3: about ikea (continued)
listening 4: briefing on some companies' corporate culture
part c video clip
part d home listening: the new ge corporate culture
unit 2 interview
part a getting started
part b listening tasks
listening 1: dialogue 1
listening 2: dialogue 2
listening 3: passage-making a good impression
part c video clip
part d home listening: getting an interview
unit 3 job and career
part a getting started
part b listening tasks
listening 1: why they like their jobs
listening 2: how they view their jobs
part c video clip
part d home listening: what i like about my job
unit 4 entrepreneurs
part a getting started
part b listening tasks
listening 1: what do you need to be an entrepreneur?
listening 2: emerging market pioneer--jack ma
part c video clip
part d home listening: a radio interview
unit 5 making arrangements
part a getting started
part b listening tasks
listening 1: arranging a conference
listening 2: confirming conference arrangements
listening 3: arranging for a business trip
part c video clip
part d home listening: asad's schedule
unit 6 business traveling
part a getting started
part b listening tasks
listening 1: security check; major responsibility of a secretary
listening 2: checking in to a hotel
listening 3: attending a trade show
part c video clip
part d home listening: welcoming visitors
unit 7 business visit and entertainment
part a getting started
part b listening tasks
listening 1: booking tickets
listening 2: arranging a visit
listening 3: first visit
part c video clip
part d home listening: business meals and dining out
unit 8 business meetings
part a getting started
part b listening tasks
listening 1: a meeting on cutting the budget
listening 2: arrangement of a sales conference
listening 3: a conference on carrying out a new plan
part c video clip
part d home listening: a meeting on solving problems
unit 9 presentation
part a getting started
part b listening tasks
listening 1: product presentation
listening 2: first day at jpc
part c video clip
part d home listening: business knowledge
unit 10 business negotiations
part a getting started
part b listening tasks
listening 1: negotiation: getting started
listening 2: negotiation: bargaining
listening 3: negotiation: closing the deal
part c video clip: "i quit" position in negotiations
part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
part a getting started
part b listening tasks
listening 1: analyzing techniques of advertising
listening 2: how mcdonald's revolutionized marketing 30 years ago
part c video clip
part d home listening: reebok launches ad campaign
unit 12 solving problems
part a getting started
part b listening tasks
listening 1: delivery problem
listening 2: settling claims
listening 3: negotiation tips
part c video clip
part d home listening: interview with an negotiation expert
references
节选
《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。《商务英语听说教程(学生用书)》为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。《商务英语听说教程(学生用书)》共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面:本教材将真实的商务活动与英语教学充分融为一体。将角色扮演和案例学习等体验式学习引入课堂。教学设计严谨,为体验式学习打好基础。
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