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  • ISBN:9787566801258
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:278
  • 出版时间:2012-04-12
  • 条形码:9787566801258 ; 978-7-5668-0125-8

本书特色

《商业环境》大体可分为四大模块:模块一主要阐述企业的目标和责任;模块二分别介绍企业的经济环境、社会环境及全球化对其影响;模块三阐明企业的行为及市场环境:模块四分析国际贸易的重要性及欧盟的发展状况。 本书可作为高等专科学校、高等职业院校、成人高校、民办高校的商业类、经济类、管理类专业及相关专业的基础教材,也可作为在职商业人员培训及自学者的自学用书。 本书由孔韬、王荷担任主编;陈汉平、熊嘉逸、林景良、李凯轩担任副主编。

内容简介

《商业环境》大体可分为四大模块:模块一主要阐述企业的目标和责任;模块二分别介绍企业的经济环境、社会环境及全球化对其影响;模块三阐明企业的行为及市场环境:模块四分析国际贸易的重要性及欧盟的发展状况。本书可作为高等专科学校、高等职业院校、成人高校、民办高校的商业类、经济类、管理类专业及相关专业的基础教材,也可作为在职商业人员培训及自学者的自学用书。

目录

MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATION TASK 1 IDENTIFY THE MISSION, VALUES AND KEY OBJECTIVES OF AN ORGANIZATION [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] 1.1 ORGANIZATIONAL MISSION 1.2 CORPORATE VALUES 1.3 OBJECTIVES [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 2 MANAGE THE RIGHT STAKEHOLDERS [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] 2.1 STAKEHOLDER THEORY 2.2 DEFINITION OF STAKEHOLDERS 2.3 KEY STAKEHOLDERS IN A BUSINESS 2.4 OTHER STAKEHOLDERS IN A BUSINESS [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIAL RESPONSIBILITY [ OBJECTIVES] [ TASK GUIDE ] [ TASK ANALYSIS ] 3.1 ETHICS IN THE WORKPLACE 3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY 3.3 AREAS OF SOCIAL RESPONSIBILITY 3.4 SUMMARY OF BUSINESS RESPONSIBILITIES [ TASK EXPANSION ] [ ABILITY TRAINING] MODULE 2 ECONOMIC, SOCIAL AND GLOBAL ENVIRONMENT TASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS AND RESOURCES ALLOCATION [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] 1.1 THE PURPOSE OF ECONOMIC ACTIVITIES 1.2 ECONOMIC SYSTEMS 1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM 1.4 SUMMARY OF ECONOMIC SYSTEM [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE AND INDUSTRIAL POLICY [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS] 2.1 THE MAIN FUNCTION OF SOCIAL WELFARE 2.2 INDUSTRIAL POLICY 2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBAL ECONOMY ON CHINA-BASED ORGANIZATIONS [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] 3.1 MACROECONOMIC POLICY 3.2 GLOBAL ECONOMY AND CHINA 3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBAL ECONOMY [ TASK EXPANSION ] [ ABILITY TRAINING ] MODULE 3 MARKET STRUCTURE TASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINE THE PRICING AND OUTPUT DECISIONS OF BUSINESSES [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] 1.1MARKET STRUCTURE 1.2 PERFECT COMPETITION 1.3 MONOPOLY 1.4 MONOPOLISTIC COMPETITION 1.5 OLIGOPOLY 1.6 SUMMARY [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONAL RESPONSE [ OBJECTIVES ] [ TASK GUIDE ] [TASK ANALYSIS] 2.1 SUPPLY & DEMAND 2.2 PORTER'S FIVE MARKET FORCES 2.3 SUMMARY OF MARKET FORCES [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPE THE BEHAVIOR OF A SELECTED ORGANIZATION [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] 3.1 BUSINESS ENVIRONMENT 3.2 ORGANIZATIONAL SWOT 3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT [ TASK EXPANSION ] [ ABILITY TRAINING ] MODULE 4 INTERNATIONAL TRADE AND THE WTO DIMENSION FOR CHINA BUSINESS TASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATIONS [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATION [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESS ORGANIZATIONS [ OBJECTIVES ] [ TASK GUIDE 1 [ TASK EXPANSION ] [ ABILITY TRAINING ] TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS [ OBJECTIVES ] [ TASK GUIDE ] [ TASK ANALYSIS ] ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS [ TASK EXPANSION ] [ ABILITY TRAINING ] Appendix Reference
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