领先商务英语-综合教程-2

Section 1 Traveling .
Unit 1 Going Abroad
Unit 2 Like a City's Brand, Like lts ldentity
Unit3 Travelog
Case Study: Hangzhou City Brand Promotion Community

Section 2 Cross-Cultural Communication
Unit 4 Culture Difference
Unit 5 Emerging Economies
Unit 6 Mergers and Takeovers
Case Study: Training and Development for Cultural Diversity

Section 3 Globalization
Unit 7 Global versus National Cultures
Unit 8 Globalization and Colonization
Unit 9 Global Warming
Case Study: French Film Quotas and Cultural Protectionism