世纪商务英语综合教程:Ⅰ:专业篇:学生用书

Unit 1 MarketingLead-inText A The Marketing ConceptText B Apple Inc. Marketing StrategyReal Life PracticeTranslation Skills 名词性从句的翻译（1）Practical Writing Company ProspectusKnowledge Links 5 Easy Steps to Create a Marketing PlanTime for Fun If at First You Don' t SucceedUnit 2 NegotiationLead-inText A Negotiation Approaches and ProcessText B Best Alternative to a Negotiated AgreementReal Life Practice Negotiation Skills and StrategiesTranslation Skills 名词性从句的翻译（2）Practical Writing Writing a ReplyKnowledge Links Preparing for a Successful NegotiationTime for Fun The Art of NegotiationUnit 3 ContractLead-inText A Business ContractText B Signing the ContractReal Life PracticeTranslation Skills 名词性从句的翻译（3）Practical Writing i Making out a ContractKnowledge Links Expressed and Implied ContractTime for Fun A Golden RatUnit 4 Customer ServiceLead-inText A Customer Satisfaction Is Your BusinessText B TescoReal Life Practice How to Improve Supermarket ServiceTranslation Skills 定语从句的翻译（1）Practical Writing ReportsKnowledge Links How to Deal with Bad Customer Service? Time for Fun SupermarketUnit 5 FinanceLead-inText A FinanceText B Corporate FinanceReal Life Practice Fidelity Money Market FundsTranslation Skills 定语从句的翻译（2）Practical Writing Describing Trends or MovementsKnowledge Links Improving Your Financial SituationTime for Fun Chasing the Mighty DollarTest 1 （Units 1-5）Unit 6 Banking and PaymentLead-inText A International PaymentText B Types of AccountReal Life PracticeTranslation Skills 状语从句的翻译（1）Practical Writing Giving Details of PaymentKnowledge Links What You Should Know about Internet BankingTime for Fun A Payment for Tax Unit 7 Transportation andShipmentLead-inText A International Cargo TransportationText B Freight Forwarder/Shipping BrokerReal Life Practice Ocean Freight RatesTranslation Skills 状语从句的翻译（2）Practical Writing Giving Shipping InstructionsKnowledge Links Third-party LogisticsTime for Fun A Big Fan of Famous BrandUnit 8 InsuranceLead-inText A InsuranceText B The History of the Famous Underwriter——Lloyd'sReal Life PracticeTranslation Skills 复杂长句翻译（1）Practical Writing Making out a Insurance PolicyKnowledge Links Making an Insurance ClaimTime for Fun Life InsuranceUnit 9 Human RecoursesLead-inText A What Is Human Resources Management? Text B I Want a Better Job! Real Life Practice Improving Your Interview SkillsTranslation Skills 复杂长句翻译（2）Practical Writing Cover Letter （Letter of Application）Knowledge Links Human Resources FAQ'sTime for Fun SalaryUnit 10 Running BusinessLead-inText A Choosing the Right Type of BusinessText B McDonald' s —— A Shining Medal in Franchising IndustryReal Life Practice Selecting a Franchise SystemTranslation Skills 复杂长句翻译（3）Practical Writing SummaryKnowledge Links The Benefits and Responsibilities of Franchise OwnershipTime for Fun The Requirement of This JobTest 2 （Units 6-10）Glossary