暂无评论
图文详情
- ISBN:9787307132412
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:165
- 出版时间:2014-11-01
- 条形码:9787307132412 ; 978-7-307-13241-2
本书特色
本书由十个章节组成。每一个章节围绕一个主题展开。编著者编写本书的目的是使广大学生及从业人员了解国际商务相关知识,掌握参与国际商务**的国际市场营销分析能力与国际贸易实务操作能力,具备一定对外贸易谈判技巧。
内容简介
本书由十个章节组成。每一个章节围绕一个主题展开。编著者编写本书的目的是使广大学生及从业人员了解国际商务相关知识,掌握参与国际商务**的国际市场营销分析能力与国际贸易实务操作能力,具备一定对外贸易谈判技巧。
目录
Part I GlobalizationChapter 1 GlobalizationHighlightsOpening Case: Box Continues Global Expansion with NewStrategicPartnersText: Global ExpansionExtensive Reading: What Is GiobalizationWeb ResourcesPart II Global EnvironmentChapter 2 The Political EnvironmentHighlightsOpening Case: The Promise of the Region's Oil FieldsIsn't Without Political ComplicationsText: Political EnvironmentExtensive Reading: Business and GovernmentWeb ResourcesChapter 3 The Legal EnvironmentHighlightsOpening Case: Colombia Gets a U. S. Treaty It MayNo Longer NeedText: The International Legal EnvironmentExtensive Reading: The U. S. Legal SystemWeb ResourcesChapter 4 The Cultural EnvironmentHighlightsOpening Case: Cross-Cultural Solutions for InternationalBusinessText: Culture and International BusinessExtensive ReadingWeb ResourcesPart III Global Trade and InvestmentChapter 5 International TradeHighlightsOpening Case: What's Roilling the Waters of Global TradeText: Why Do Nations TradeExtensive Reading: The New Trade TheoryWeb ResourcesChapter 6 InvestmentHighlightsOpening Case: Investing in the Future: A Philosophyfor SuccessText: Theory of International InvestmentExtensive Reading: Foreign Direct Investment in the WorldEconomyWeb ResourcesChapter 7 Economic IntegrationHighlightsOpening Case: East Asia Economic IntegrationText: Economic IntegrationExtensive Reading: Levels of Economic IntegrationWeb ResourcesChapter 8 Exporting and ImportingHighlightsOpening Case: EU Welcomes Russia's WTO Accessionafter 18 Years of NegotiationsText: World Trade OrganizationExtensive Reading: Function of International TradeInternational Chamber ofCommerce ( ICC )Web ResourcesChapter 9 International Manufacturing ManagementHighlightsOpening CaseText: Global Manufacturing and Material ManagementExtensive Reading: Where to ProduceWeb ResourcesChapter 10 Intemational MarketingHighlightsOpening CaseText: Global MarketingExtensive Reading: Marketing FundamentalsWeb ResourcesChapter 11 lntemational Human Resource ManagementHighlightsOpening Case: The Case for Personal-IdentitySocializationText: Managing a Global WorkforceExtensive Reading: The Process of Human ResoucesManagementWeb ResourcesChapter 12 International Financial ManagementHighlightsOpening Case: Rick Perry's Not-Really-All-That-Flat TaxText: International TaxationExtensive Reading: Government as Tax CollectorWeb Resources参考书目
展开全部
本类五星书
浏览历史
本类畅销
-
THE GREAT GATSBY-了不起的盖茨比
¥6.2¥16.8 -
包法利夫人
¥12.8¥29.8 -
企鹅口袋书系列·伟大的思想20:论自然选择(英汉双语)
¥6.9¥14.0 -
THE LITTLE PRINCE-小王子
¥5.9¥19.8 -
许渊冲译千家诗
¥26.5¥59.0 -
柳林风声
¥11.9¥24.8 -
地心游记(纯英文)/床头灯英语.3000词读物
¥6.0¥15.8 -
小王子:中法英三语对照
¥7.0¥28.0 -
圣经的故事-英汉对照.房龙经典
¥13.9¥39.8 -
床头灯英语.3000词读物(纯英文):白牙
¥5.5¥12.8 -
了不起的盖茨比(纯英文)/床头灯英语.3000词读物
¥5.8¥12.8 -
莎士比亚四大悲剧(世界文学名著英文版)
¥13.8¥32.0 -
小妇人(纯英文)/床头灯英语.3000词读物
¥6.0¥15.8 -
3词就够了
¥19.4¥45.0 -
许渊冲译唐诗三百首:汉文·英语
¥40.4¥86.0 -
许渊冲译李白诗选(汉英对照)
¥23.0¥46.0 -
我的第一本英语口语书
¥14.7¥42.0 -
纪伯伦散文诗选-先知.沙与沫
¥12.5¥29.0 -
双城记-(英语原著版)
¥8.6¥20.0 -
外事英语800句-附赠光盘
¥22.2¥60.0