电子商务-(双语)

chapter 1 introduction to e-business  1.1  definition of e-business  1.2  understanding to e-business  1.3  key drivers to e-business  1.4  types of e-business  1.5  impact of e-business  1.6  development of e-business  1.7  trends of e-business  summary  questions  projectschapter 2 e-business mechanism and models  2.1  definition of e-business model  2.2  major b2c business model  2.3  major b2b business model  summary  questions  projectschapter 3 the intemet  3.1  introduction to the internet  3.2  key aspect of the internet  3.3  new development of the internet  3.4  the internet's impact on business  summary  questions  projectschapter 4 web  4.1  introduction to web  4.2  common technology of web  4.3  web's information function  4.4  web's impact on business  summary  questions  projectschapter 5 electronic business safety  5.1  introduction to eb safety  5.2  core technology of eb safety  5.3  safety certification of eb  5.4  security protocol  5.5  realization of eb safety  summary  questions  projectschapter 6 online marketing  6.1  introduction to online marketing  6.2  online marketing theory  6.3  diverse strategies of online marketing  6.4  related factors of online marketing  6.5  implementation of online marketing  summary  questions  projectschapter 7 logistics  7.1  introduction to logistics  7.2  third-party logistics  7.3  common technology of logistics  7.4  supply chain  7.5  logistic and e-business  summary  questions  projectschapter 8 e-payment  8.1  introduction to traditional payment  8.2  introduction to e-payment  8.3  types of e-payment  8.4  online banking  summary  questions  projectschapter 9 newest of e-business  9.1  web 2.0  9.2  mobile e-business  9.3  social business  summary  questions  projects