国际商务英语-第三版

Module 1 INTRODUCTION
Chapterl The World Renowned Banks
1 1 Citigroup
1 2 Dai -Ichi Kangyo Bank
1．3 JPMorgan Chase
1．4 BankofAmerica
1．5 BarclaysBank
1．6 Hong Kong and Shanghai Banking Corp Ltd
1．7 BankofChina
1．8 Bank ofMontreal
1．9 Swiss Bank Corp
1．10 First Interstate Bankcorp
1．11 Standard Chartered Bank
1．12 Deutsche Bank
1．13 Bank ofEngland
Reading Material
Exercises
Business Tip： Business Meeting
Chapter2 International Economic Organizaiions
2．1 Comprehensive Economic Organizations
2．2 Organizations in Trade
2．3 Organizations in Finance
ReadingMaterial
Exercises
Business Tip： Business Lunch

Module 2 INTERNATIONAL MARKETING
Chapter l Introduction to Marketing
Reading Material
Exercises
Business Tip： Making a Client Wait
Chapter2 Analysis of Market Environment
2．1 Background of Market Environment
2．2 Relevant Knowledge
Reading Material
Business Tip： Learn about the Art of Gifting
Chapter3 Market Research
3．1 Pre - knowledge
3．2 Theory of Marketing
Business Tip： Express Yourself through Your Business Card
Chapter 4 Market Segmentation， Targeting and Positioning
4．1 Introduction
4．2 Relevant Knowledge
Reading Material
Exercises
Business Tip： Negotiating Tip
Chapter 5 The Marketing Mix
5．1 4P's
5．2 Promotional Mix
Chapter 6 Channels of Disrribution
6．1 Channels of Distribution
6．2 Wholesaling
Business Tip： Conversational Tip
Chapter 7 Marketi'ng for E -commerce
7．1 Marketing for E -commerce
7．2 Relevant Knowledge
Reading Material

Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishrng Business Relations
1．1 Pre -knowledge
1．2 Correspondence
1．3 Dialogues
Exercise s
Reading Material
Chapter 2 Inquiries and Offers
……
Module 4 BUSINESS CONTRACT MAKING
参考答案
参考文献