迈向企业互联网化-社会化商业的香格里拉

第1章 不可遏制的蔓延式增长 ······1 1.1 互联网无处不在 ··········2 1.2 社会变革场景面面观 ··3 1.3 被迫随波逐流的互联网化 ····················5 1.4 个人互联网化的结果 ··6 1.5 企业互联网化的必然 ··8 1.6 追求新生态——社会化商业 ················9 第2章 顺势营造香格里拉 ············11 2.1 自然生态与社会生态 ··························12 2.2 营造社会生态 ············13 2.3 社会化商业憧憬 ········15 2.4 步入社会化商业的企业之道 ··············17 2.5 是自主选择还是自然选择 ··················19 第3章 先行者的探路足迹 ············21 3.1 条条道路通罗马 ········22 IV 迈向企业互联网化——社会化商业的香格里拉 3.2 一路的风景即是场景 ·························· 24 3.3 一路上的场景变换是一种延续 ·········· 25 3.4 场景转换攻略 ············ 26 第4章 企业数字化营销的步履 ···· 29 4.1 重塑企业营销的超级版图 ·················· 30 4.1.1 重构客户关系 ·················32 4.1.2 全渠道营销推动商业转化 ·······················34 4.1.3 数据驱动客户深度经营 ···························36 4.1.4 动态经营组织打造*佳客户服务体系 ···38 4.1.5 托起企业数字营销的基石 ·······················40 4.2 数字营销及客户服务的关键场景 ······ 41 4.2.1 快速连接客户 ·················42 4.2.2 多渠道发展客户 ·············45 4.2.3 智能化销售业绩管理 ·····51 4.2.4 营销行为管理 ·················56 4.2.5 即时响应的专业化客户服务 ···················58 4.2.6 客户资产动态经营与增值 ·······················62 4.2.7 社交化销售团队考核与激励场景 ··········65 4.3 营销场景重塑访谈录 ·························· 68 4.3.1 重塑营销场景，从管理服务移动化开始 ·····························68 4.3.2 为专业化产品经营而构建数字化营销体系 ·························70 4.3.3 用移动互联技术，打造营销铁军 ···········75 第5章 互联网交易模式的指引 ···· 79 5.1 互联网交易模式解说 ·························· 80 5.2 互联网交易模式的B2B 场景 ·············· 81 5.2.1 方便经销商网上订货 ·····82 5.2.2 高效率的产品发布 ·········83 5.2.3 对经销商的分级管理 ·····84 5.2.4 组合式促销政策应用 ·····85 5.2.5 经销商/客户订单跟踪到底 ······················86 5.2.6 采购订单的下达与执行 ···························87 5.3 互联网交易模式的B2C场景 ·············· 88 5.3.1 互联网特色的会员生态圈 ·······················89 5.3.2 移动互联时代下的交易平台 ···················90 5.3.3 会员服务面对面 ·············91 5.3.3 智慧门店新体验 ·············92 5.3.4 大数据时代的精准营销 ···························93 5.4 关于互联网交易模式的访谈录 ·········· 94 5.4.1 访谈同福碗粥 ·················94 5.4.2 访谈7TT ········96 5.4.3 访谈邻家集市 ·················98 5.4.4 访谈福祖畜牧 ···············100 第6章 智能制造新生态的践行 ·· 103 6.1 智能制造新生态解说 ························ 104 6.1.1 “互联网 ”智能制造 ···························105 VI 迈向企业互联网化——社会化商业的香格里拉 6.1.2 互联网化的制造新生态大场景设想 ·····106 6.1.3 产业协同带来的生产模式变革 ·············108 6.1.4 智能制造与智能管理 ···108 6.1.5 奠定互联网化和企业物联网基石 ·········109 6.2 智能制造新生态典型场景 ················110 6.2.1 客户需求直达车间 ·······110 6.2.2 均衡生产是企业永恒的追求 ·················112 6.2.3 数字可视化生产是智能制造基本要求 ·115 6.2.4 给你一个实施MES的理由 ·····················116 6.3 关于智能制造新生态的访谈录 ········119 6.3.1 山东普瑞特 ···················119 6.3.2 湖南华菱线缆 ···············122 6.3.3 湖北菲利华 ···················124 6.3.4 南京金三力 ···················126 第7章 财务社会化服务的走向 ··129 7.1 财务社会化服务解说 ························130 7.1.1 互联化对财务管理领域的冲击 ·············132 7.1.2 企业在互联网化下财务社会化服务的需求 ·······················134 7.1.3 基于互联化的财务社会化服务的基础 ·135 7.2 财务社会化服务场景 ························136 7.2.1 费控是降本增效的有效途径 ·················136 7.2.2 即时通信让企业财务会说话 ·················141 7.2.3 电子发票是变革的新产物 ·····················145 7.2.4 数据看板让财务决策更智慧 ·················149 7.3 财务社会化服务的访谈录 ··············151 7.3.1 访谈杭州高丝 ···············151 7.3.2 访谈长沙57度湘 ···········153 第8章 人力社会化服务要点 ······155 8.1 人力社会化服务解说 ························156 8.1.1 互联化对人力管理的冲击 ·····················156 8.1.2 人力社会化服务的需求 ·························158 8.1.3 人力社会化服务基础 ···159 8.2 人力社会化服务场景 ························161 8.2.1 移动化的考勤管理与服务 ·····················161 8.2.2 专向的招聘管理与服务 ·························163 8.2.3 人力服务逐级延伸 ·······165 8.3 访谈佳禾食品 ··········166 第9章 从数据分析到大数据应用的演变 ·················169 9.1 数据分析演变的解说 ························170 9.1.1 思维方式从感性到理性 ·························171 9.1.2 商业数据分析层次 ·······172 9.1.3 企业在DT时代的大数据需求与挑战····174 9.2 互联网化的数据应用场景 ················176 9.2.1 数据分析三秒钟 ···········176 9.2.2 不确定的市场与用数据分析求相对平衡 ··························179 9.2.3 财务数据分析应用 ·······181 9.2.4 营销数据分析应用 ·······185 9.3 应用访谈录 ··············188 9.3.1 访谈迪罗电器 ···············188 9.3.2 访谈惠达陶瓷 ···············190 第10章 所有的企业都是金融企业 ··························193 10.1 金融的起源 ············194 10.2 银行的主导地位 ····195 10.3 金融企业的职能和服务 ··················196 10.4 互联网让企业都是“金融”企业 ··197 10.5 企业与金融的相互依存 ··················198 10.5.1 企业对金融的需求 ·····199 10.5.2 金融机构对企业的需求 ·······················200 10.6 信息化的企业金融 ··························201 10.7 企业金融的应用场景 ······················203 10.7.1 企业付款场景 ·············204 10.7.2 企业收款场景 ·············205 10.7.3 企业经销商收款场景 ···························206 10.7.4 连锁零售企业收款场景 ·······················207 10.7.5 产业链上的信贷应用场景 ···················208 第11章 社交化协同的助力 ·······211 11.1 社交化协同解说 ····212 11.2 移动社交下的企业内部协同 ··························213 11.3 从点对点的企业交易到全流程的产业链协同 ············216 11.4 从以客户为中心的服务到客户主导的社群社区 ········218 11.5 社交化协同与融合场景举例 ························220 11.5.1 内部社交与协同 ·········220 11.5.2 产业链协同 ·················222 11.5.3 社群经济 ···224 第12章 社会化商业进行曲 ·······225 12.1 补课企业信息化 ····226 12.2 实施企业互联网化 ·······229 12.3 步入社会化商业 ····232 后记 ··233