商务英语阅读-下-(第二版)

Unit 1 Company Stories Text A Bow to Your Billionaire Drone Overlord：Frank Wang'S Quest to Put DJI Robots into the Sky Text B When an App Is Called Racist Unit 2 Business Ethics． Text A The Hidden Costs of Organizational Dishonesty Text B To Do or Not to Do--Ethics in Question Unit 3 Human Resources Text A 21st Century Talent Spotting Text B ANew Game Plan for C Players Unit 4 I nnovation… Text A Disruptive Innovation：In Need of Better Theory． Text B The Innovator'S DNA Unit 5 Leadership Text A Leadership Styles Text B Blue Ocean Leadership． Unit 6 Foreign Enterprises in the Chinese Market． Text A Strategies for Competing in a Changed China Text B Multinational Companies and China：What Future？ Unit 7 Marketing Text A Customer Value Propositions in Business Markets Text B Customer—Centered Brand Management Unit 8 Manufacturing。． Text A Why US Manufacturing Is Poised for a Comeback(Maybe) Text B The Magnet for Manufacturing Unit 9 Macroeconomics Text A Cross Currents Text B Better than It Looks Unit 10 IntellectuaI Property Right． Text A Role of Intellectual Property in Innovation and New Product Development Text B How App Developers Can Take on the Pirates Unit 11 Pricing． Text A Is It Time to Rethink Your Pricing Strategy？ Text B Pricing to Create Shared Value Unit 12 Investment Text A Less—Liquid Investments：Characteristics and Advantages． Text B Munificent Returns Unit 13 Sustainability Text A The Sustainable Economy Text B Sustainability：The “Embracers”Seize Advantage Unit 14 Banking and Allb Text A Twilight ofthe Gods Text B China Unbound：The Next Stage