商管学科知识英语导读

Unit I Business Management Primary Text: Management Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Management Theory -- A Brief History Unit II Human Resources Management Primary Text: Human Resources (HR) Management Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Methods of Performance Evaluation Unit III Communication in the Workplace Primary Text: Business Communication Defined Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Seven C's of Effective Communication Unit IV Organizational Behavior Primary Text: What Is Organizational Behavior? Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Employee Behavior Unit V Organizational Culture Primary Text: Understanding Organization and Organization Culture Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: History of "Corporate Culture". Unit VI Economics Primary Text: Ten Principles of Economics Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Ability, Effort, and Chance Unit VII Financial Management Primary Text: Introduction to Financial Management Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Introduction to Financial Management of Aquaculture Business Unit VIII Business Accounting Primary Text: Introduction to Accounting Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: What Makes Accounting Information Useful? Unit IX Statistics Primary Text: Statistics Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Data Description Unit X Business Strategy Primary Text: What Is a Business Strategy? Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Blue Ocean Strategy and Its Implications for Businesses Unit XI Introduction to Business Primary Text: Forms of Business Ownership Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Frederick Taylor and Scientific Management Understanding Taylorism and Early Management Theory Unit XII Electronic Commeree Primary Text: Electronic Commerce and Electronic Business Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: E-commerce in China the Alibaba Phenomenon Unit XIII Marketing Primary Text: Introduction to Marketing Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: The Buyer Decision Process Unit XIV International Marketing Primary Text: International Marketing Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: Types of International Marketing Strategies- Unit XV International Trade Primary Text: International Trade Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: WTO and GATT: Tariff Success Unit XVI International Finance Primary Text: International Finance Comprehension Questions Key Subject Terminologies Translation Supplementary Reading: The World's Greatest Investor